MAM
Aishwarya Rai to launch Nakshatra signature collection
MUMBAI: Former Miss World Aishwarya Rai may be hogging the limelight for various reasons but it hasn’t dented her popularity with clients who use her as a brand ambassadress.
Diamond Information Centre’s (DTC) premium diamond jewellery brand Nakshatra will soon unveil Rai’s own signature diamond jewellery collection – being billed as what DTC claims to be a “never-seen-before, exclusive facet of the range”. This collection will reflect the beauty and personal choice of the glamourous Bollywood actress. WPP Media, DTC’s media agency has already developed its strategy to promote the launch across various platforms.
A press release states that the new series will have “stunning designs and surpass contemporary diamond jewellery collections in sheer beauty and exclusivity”. Nakshatra, a collection of modern jewellery designed as a cluster of five-seven diamonds, has been inspired by the traditional kuda-jodi. The release also adds that Nakshatra has 200 new designs stocked at various points of sale in the entire country.
While speaking to indiantelevision.com, WPP Mindshare media planner Mahua Chattopadhyay says: “For Nakshatra, we advertise throughout the year on TV and popular women’s magazines. The ad spend peaks during the festive season. Nakshatra has benefitted from several co-branding opportunities due to its association with Aishwarya!”
Chattopadhyay also adds that they are using a lot of interactive innovations in order to ensure top-of-mind recall for the brand. “Recently, we partnered with Sony Entertainment Television for theKahaani Terri Merri Nakshatra contest. There was a perfect synergy between the grandeur of the Balaji serial and value proposition of the brand,” adds Chattopadhyay.
Diamond Trading Company also conducted the ASMI woman achiever’s awards in order to strike a bond with its target audience. The brand custodians claim the core proposition is still in sync with the famous ad copy which says that “diamonds are a woman’s best friends!”
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
