MAM
Airtel launches mobile platform for advertisers
MUMBAI: Bharti Airtel has entered into the mobile advertising (m-Advertising) segment in India to equip advertisers to connect with their potential customers in a targeted and personalised fashion via their mobile phones.
The platform will have features like inventory management, campaign management, reporting and analytics.
Airtel is present in 20 countries across Asia and Africa and it enjoys the capability to deliver massive reach in a high impact burst which can be delivered in just a few hours using touch points such as end of call notifications, recharge notifications & Digital TV guides, the company said.
Airtel’s m-Advertising platform will allow advertisers to leverage multiple communications outlets and tools such as mobile internet (WAP), messaging services and Airtel digital TV to engage their audiences. It will not only create opportunities for increasing brand saliency but also conversions using technologies such as mobile couponing for segments such as youth, upper SEC and smartphone users. With this platform, companies can also extend their access to the rural audience with voice solutions.
Bharti Airtel president – consumer business K Srinivas said, “Personalisation, sharp segmentation and contextualisation are increasingly making this platform an exciting proposition for brands. With the mobile advertising market poised to grow by more than 40 per cent over the next few years, Airtel with its technology, scale and customer intelligence is placed uniquely to leverage this growing medium. Airtel’s m-advertising platform will enable advertisers to land their message in a simple, effective manner in an increasingly complex media environment.”
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
