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MUMBAI: The formulation of the Broadcast Audience Research Council (BARC) had one big advantage for channels. Regional reporting led to increased viewership for free-to-air (FTA) general...
MUMBAI: Bharti Airtel has entered into the mobile advertising (m-Advertising) segment in India to equip advertisers to connect with their potential customers in a targeted and...
MUMBAI: Bajaj Auto‘s Discover the commuter master brand has come out with a new campaign that is conceptualised and executed by Ogilvy Mumbai. Bajaj Auto president...
MUMBAI: After Subhash Ghai, it is the turn of noted film maker Ram Gopal Varma to take his production company public. RGV Film Factory Limited (RGVFFL)...
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