Brands
Air India Express rolls out PayDay Sale with fares from Rs 1,850
MUMBAI: Air India Express has given travellers a timely reason to plan ahead, unveiling its monthly PayDay Sale with eye-catching fares across its domestic and international network.
The value carrier is offering lite fares from Rs 1,850 on domestic routes and Rs 5,355 on international sectors. Value fares start slightly higher at Rs 1,950 for domestic travel and Rs 5,590 for international journeys. Bookings are open until 1 January 2026 on the airline’s website, mobile app and major booking platforms.
The travel window is generous. Domestic travel under the sale is valid from 12 January to 10 October 2026, while international journeys can be booked from 12 January to 31 October 2026.
Digital first flyers get an added perk. Air India Express is waiving convenience fees on all bookings made through its mobile app, and on website bookings paid via net banking. Lite fares also come with discounted check in baggage options, priced at Rs 1,500 for 15 kg on domestic flights and Rs 2,500 for 20 kg on international routes.
Loyalty members booking through the airline’s website can unlock further savings, including up to 25 per cent off business class fares. These seats offer extra legroom, complimentary gourmair hot meals, additional baggage allowance and priority xpress ahead services. Business Class is available on more than 40 new Boeing 737 8 aircraft inducted as part of the airline’s rapid expansion.
Members of the Tata NeuPass rewards programme can enjoy an extra discount of up to Rs 250 on bookings made via the website and app. The airline is also extending special fares and benefits for students, senior citizens, armed forces personnel and their dependents.
To round things off, Air India Express is making payments easier with EMI and buy now, pay later options. Travellers using select Visa debit and credit cards can also avail a flat discount of Rs 250 on domestic flights and Rs 600 on international routes.
In short, the PayDay Sale is less about splurging and more about smart planning, with plenty of reasons to book now and fly later.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
