MAM
Air India Express partners Procam races, debuts Runner’s Passport
Airline ties up across races with 20 per cent flight discounts and travel perks.
MUMBAI: For runners chasing finish lines, the journey just got wings. Air India Express has joined hands with Procam International as the Official Airline Partner for all its races, kicking off with the TCS World 10K Bengaluru 2026. The partnership goes beyond race-day branding, focusing instead on the full runner experience from booking flights to crossing the finish line. At its core is a new ‘Runner’s Passport’ initiative, a travel-meets-fitness concept designed to turn each race into a collectible journey.
Participants will receive a specially designed passport at the event Expo, which doubles up as a season-long keepsake. Each completed race earns a unique stamp different for every distance with Bengaluru’s World 10K featuring a signature colour mark. Over time, the passport builds into a personalised record of runs, cities and milestones.
The airline is also offering up to 20 per cent discounts on flights under the “Run Bengaluru, Fly Xpress” proposition, tying travel directly into participation. On race day, runners will have access to baggage management services at the venue, removing a common logistical hurdle and allowing them to focus on performance.
The collaboration spans Procam’s marquee events across key running hubs including Bengaluru, Delhi, Kolkata and Mumbai cities that collectively draw participants from across India and overseas. The scale is significant, the Bengaluru race alone, a World Athletics Gold Label event, saw its Open 10K category sell out within seven days, underlining surging demand in India’s distance running circuit.
Operationally, Air India Express brings a wide network to the table, operating over 500 daily flights across 45 domestic and 17 international destinations with a fleet of more than 100 aircraft.
The tie-up reflects a growing trend in sports partnerships where brands are no longer just present at the finish line, but embedded across the entire journey. In this case, quite literally: from take-off to touchdown, and then to the final sprint.
