MAM
Aidem is Get Punjabi’s media representative
MUMBAI: Media consulting, marketing and advertising sales company Aidem Ventures has been appointed as the media representative for Get Punjab, the new player in the Punjabi GEC space.
Aidem Ventures director Vikas Khanchandani said, “With this deal coming through, we have expanded our footprint in the regional market with channels ranging from the Tamil Nadu‘s Jaya TV, Jaya Max, Jaya Plus and J Movies; Odisha‘s Lakshyya Entertainment; Mi Marathi and now Get Punjabi.”
Aidem Ventures head broadcast business, regional and news Alok Rakshit said, “We are pleased to have GET Punjabi on board, as it is a perfect fit in our regional TV channels bouquet. It will help shape our growth path for the next few years. The Punjabi-speaking population across Northern India is the target audience for many brands. With Rs 750 million riding on Punjabi entertainment genre, the growing trend is deemed to continue.”
Promoted by GEE Info Media in October 2011, Get Punjabi covers varied programming genres spanning drama, comedy, horror, news, devotional, films, music, cookery and reality. The channel is available across Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP). It is distributed on digital and analog platforms, with an extensive reach of over 14 million C&S households in the region. It is also available on Hathway and Digi Cable in Delhi, Mumbai, Pune, Nasik and Aurangabad.
“We at Get Punjabi invest a lot of time and resources to reinvent our programming and cover every aspect of entertainment in order to connect with evolving viewer interests. With Aidem‘s thorough understanding of what drives profitability and cash flow and its market-oriented approach to business, we are confident that this collaboration will have a progressive bearing on our ROI,” added GEE Info Media executive director/CEO Manish Vasisht.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
