Ad Campaigns
Agoda launches first-ever TV ad in India starring Bollywood star Ayushmann Khurrana
Mumbai: Digital travel platform Agoda launched its first-ever television advertisement in India today. The video is part of Agoda’s ‘See The World For Less’ campaign and stars multi-talented Bollywood sensation Ayushmann Khurrana. The National Award-winning actor is also Agoda’s newest brand ambassador in India.
In a fun and charming video, Bollywood star, Ayushmann Khurrana is seen exchanging fridge magnets with his next-door neighbour from the many destinations he visited thanks to Agoda’s affordable prices. Agoda’s first-ever TV ad in India will not only run country-wide on television but also on various digital channels.
Ayushmann Khurrana, who has consistently delivered cinematic brilliance and is currently celebrating the success of his latest hit Dream Girl 2, is excited to be part of this groundbreaking campaign. He stated, “Agoda’s ‘See The World For Less’ campaign represents an excellent opportunity for every travel enthusiast to explore the world’s beauty without compromising their budget. It is my pleasure to be a part of this campaign and help Indian travellers embark on memorable and affordable journeys, and perhaps even start a fridge magnet collection themselves.”
Agoda country director of India, Sri Lanka, and Maldives Krishna Rathi expressed his enthusiasm about this landmark moment: “The launch of Agoda’s first-ever TV ad in India signifies our commitment to delivering exceptional and affordable travel experiences to Indian travellers. Ayushmann delivers a stellar performance.” Earlier Rathi noted that the Bollywood star’s genuine persona, versatility, and zeal to always deliver the best are perfectly aligned with what the Agoda brand aspires to be for Indian travellers.
Agoda has been active in India since 2008 and connects both Indian travellers and international tourists with over 3.9 million holiday properties globally.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
