MAM
Affle’s programmatic platform Jampp releases iOS SKAdNetwork 4.0 Guide
Mumbai: Jampp, a leading programmatic mobile marketing company that helps mobile app advertisers acquire and re-engage their users has recently launched an iOS SKAdNetwork 4.0 Guide to help APAC App Marketers scale their business on Apple devices. This latest guide aims to empower advertisers across APAC markets with valuable insights and strategies to fully leverage SKAdNetwork 4.0 for driving privacy-centric app growth for their Apple iOS apps.
According to the industry average, in India, only 36 per cent of users allow advertisers to track their IDFA data, which suggests that marketers who choose not to test SKAdNetwork are potentially failing to reach over 60 per cent of their iOS users. Conversely, ambitious advertisers investing in SKAN campaigns are already seeing positive results, securing full coverage of their iOS audience and achieving enhanced campaign performance.
Over the past years, Apple devices have been expanding their presence in APAC, the leading smartphone market in the world. This year, India notably joined China and Japan securing their position within Apple’s top 5 iPhone markets. Given the top-tier nature of iOS devices and premium users, their direct contribution to in-app transactions and revenue surpasses their device market share across various markets. However, effective advertising on iOS has become a challenge for App Marketers after the introduction of Apple’s App Tracking Transparency (ATT) framework in 2021. This privacy-focused initiative limits user data tracking for mobile marketing, which brings difficulties in serving personalized ads, as well as accurately understanding campaign ROI.
In the context of ATT, Apple released SKAdNetwork, an attribution solution for users who opt out of being tracked by advertisers and Jampp’s latest guide will help advertisers navigate SKAdNetwork 4.0 and come up with the best solution to measure and optimize the impact of their iOS campaigns.
The guide covers a full overview of how Apple’s ATT is impacting app growth strategies across the digital industry and the opportunities SKAdNetwork provides. It also features detailed insights from expert voices in the industry, such as Affle’s Anuj Kumar, M&C Saatchi Performance’s Roshat Adnani, MicroAd’s Yuki Kubota, and BIGO LIVE’s Jane Zhi.
Jampp, which was acquired by global technology company Affle in 2021 offers a programmatic mobile advertising platform used by leading app marketers to acquire new users and drive repeat usage and transactions with existing users. The company’s deep focus on leveraging unique contextual and behavioural signals to deliver in-app engagements has helped it drive incremental growth for top marketers in North America, LATAM, APAC and many other markets.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
