The all-cash deal will combine Affle's mobile marketing strengths with Perion's retail media, CTV and DOOH capabilities
New remit spans Appnext, Newton, mDSP and Ultra Platform, covering attribution, MMP integrations and fraud prevention
Chief growth officer departs following leadership roles across India and emerging markets
Deal adds AdColony SDK and publisher network to support Affle’s 10X growth plan.
Deal adds SDK, publisher integrations and AdColony brand to Affle's global adtech stack.
