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Aero Premier League launches NCR’s first T10 aviation cricket showdown
NEW DELHI: The Aero Premier League (APL), a first-of-its-kind T10 cricket tournament for India’s aviation-linked industries, will debut in the national capital region this March, bringing corporate competition to the cricket field.
Scheduled from 17 to 24 March 2026, the inaugural season will feature 10 teams drawn from airlines, airports, customs, logistics, hospitality and allied corporate sectors within the aviation ecosystem. The league is a joint venture between Prithvi 360 Degree Pvt Ltd and Sidsportx Enterprises.
Spread across eight days, the tournament will host 23 matches in a high-octane T10 format, with two games on the opening day and three matches daily thereafter, all played in prime-time evening slots across NCR venues.
Aero Premier League chief operating officer Abhishek Sengupta, said the format was designed to match the pace and passion of aviation professionals who are avid cricket fans. He added that the league aimed to create a new sporting segment connecting the aviation community through fast, competitive matches lasting under 90 minutes.
Organisers said the league has already drawn strong interest from leading aviation corporates, positioning APL as a blend of professional sport, brand engagement and industry networking.
With its debut season in NCR, the Aero Premier League aims to set a new benchmark for corporate cricket leagues in India, combining explosive T10 action with strong business participation.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
