MAM
Aegis Media to launch second OOH agency Brandscope on 1 December
MUMBAI: After the successful launch of Posterscope in India, Aegis Media Group will launch its second OOH agency, Brandscope, on 1 December.
The agency, which will function from Mumbai, Delhi and Bangalore, will start operations with five clients – Indiabulls, Fin Air, Arcil, JK Paper and Kewal Kiran – under its belt.
Said Aegis Media and Posterscope Director – APAC chairman India and CEO South East Asia Ashish Bhasin, “Brandscope will be in a unique proposition that puts the brand at the heart of an OOH solution, using the world‘s latest tools and a global knowledge bank. Haresh Nayak, MD Posterscope, will be the domain expert on OOH for both our OOH businesses in India. This is an advanced and a new concept in the field of OOH and I am sure Brandscope will revolutionise the role of OOH in brand communications in India.”
Brandscope will use the expertise of the group‘s offerings such as Hyperspace and the groups proprietary PRISM suite of tools that have been developed over time in order to provide cutting edge solutions to the clients.
Avers Nayak, “Brandscope will look into the brands personality and its promise through its creative use of OOH. It will not necessarily look at using an existing medium, but will be more about innovation and creativity in the ambient space, keeping in mind the brand‘s aspirations and the communication premise.
“We believe that the future of OOH depends on how well we can use the environment and ambience to engage the audience with the brand. We are also pleased to announce that Fabian Cowan will be the Business Head of Brandscope in India.”
Brandscope, part of Posterscope Worldwide that has its presence in 26 countries across North America, Europe, Asia Pacific and South Africa, intends to expand its team of seven brand specialists in India to 18 by 2011.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
