Ad Campaigns
Adzpressway unveils successful digital campaigns across GCC
Mumbai: Adzpressway, a marrech company, has launched and executed a series of high-impact campaigns for major brands in the GCC region, further strengthening its position in the digital marketing space. Leveraging advanced techniques and data-driven strategies, Adzpressway has helped its clients achieve significant growth in user engagement, app installs, and brand visibility, all while maintaining a strong focus on results.
One of the standout campaigns was for Careem, a ride-hailing and delivery service provider, aimed at expanding its user base in Jordan. Leveraging a cost-per-acquisition (CPA) model, the strategy effectively boosted engagement, generating 2x food orders per month. The heightened visibility and tailored content marketing approach resonated with target audiences, ensuring effective reach and connection.
Similarly, Adzpressway worked with Jeeny, a prominent ride-hailing app in Saudi Arabia, to increase app installs and user base. The campaign focused on both male and female users, capitalizing on Jeeny’s strong reputation and exclusive offers. By continuously refining strategies, Adzpressway was able to double the monthly results, surpassing key performance indicators and driving sustained growth in user acquisition.
The company also played a key role in promoting Mashreq Bank across the GCC and MENA regions. The campaign aimed to generate high-quality leads for Mashreq’s seamless banking services. Adzpressway leveraged the bank’s strong reputation and innovative platform to double monthly results and exceed performance targets, establishing Mashreq Bank as a top choice for banking solutions in the region.
In the entertainment sector, Adzpressway partnered with Shahid, the leading Arabic streaming platform, to boost user subscriptions and solidify its position as the go-to service for Arabic content in the MENA region. The campaign exceeded expectations by driving a significant increase in premium subscriptions, leveraging innovative digital marketing tactics to reach a broader demographic.
Adzpressway collaboration with Virgin Mobile UAE also proved to be a success. The telecom provider sought to enhance user acquisition and customer loyalty, and through a comprehensive marketing strategy, Adzpressway helped Virgin Mobile exceed its KPIs. The campaign solidified the brand’s position as a preferred telecom provider in the UAE, particularly among digitally savvy consumers.
These campaigns highlight Adzpressway’s ability to adapt to the unique challenges of each brand while focusing on driving tangible results. The company’s deep understanding of local market dynamics, combined with its innovative and tailored approach, continues to deliver outstanding outcomes across sectors. As Adzpressway expands its reach, it remains committed to maintaining excellence in performance marketing across the GCC, Mena, and Indian regions.
Says Adzpressway founder Simran Khandelwal: “It’s been an incredible journey to witness Adzpressway’s growth and the impact we have been able to create for our clients. Our focus has always been on delivering real value, not just traffic, and it’s exciting to see how our campaigns are driving meaningful results. Each success is a testament to the hard work of our team and our ability to adapt to the unique needs of our clients. We’re not just meeting KPIs; we’re surpassing them, and that’s the kind of growth we aim to sustain.”
Adds Adzpressway business head Vasudha Kalia: “Our commitment is to go beyond the conventional methods and offer solutions that truly resonate with the target audience. These campaigns aren’t just about metrics—they’re about building lasting relationships between brands and their customers. It’s gratifying to see the results we’ve achieved in creating strong brand recall within target geographies, and we’re only just starting to tap into our full potential.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
