Digital
Ad-tech upstart AdzPressway presses in new co-founder to fuel global expansion
MUMBAI: New Delhi-based AdzPressway, a fast-growing martech outfit with global ambitions, has elevated marketing whizz Vasudha Kalia to co-founder status in a move designed to turbocharge the company’s expansion plans.
Kalia, who has experience in brand strategy and digital transformation, has been instrumental in crafting marketing strategies that boost brand visibility and customer engagement. Her promotion signals AdzPressway’s determination to beef up its performance marketing, data intelligence and audience targeting capabilities.
“AdzPressway is at the forefront of redefining digital advertising and I am thrilled to take on this role as co-founder,” stated Kalia. “Together, we will drive impactful strategies, unlock new growth avenues and deliver value-driven solutions for brands navigating the digital ecosystem.”
AdzPressway, founder & CEO Simran Khandelwal was equally effusive about the appointment: “Vasudha’s leadership and strategic acumen make her an invaluable addition to AdzPressway’s growth journey. As we continue to scale, her expertise will be instrumental in shaping the company’s future.”
The company, which specialises in connecting advertisers with publishers across various categories, already boasts a footprint spanning the GCC, MENA, India, UK, US and Brazil. With its leadership ranks now bolstered, AdzPressway is poised to press the accelerator on its already impressive growth trajectory.
Industry watchers reckon the firm’s commitment to delivering measurable results for brand partners could help it carve out a larger slice of the increasingly crowded ad-tech pie. The company’s focus on what it calls “approved promotional methods” suggests it aims to sidestep the dodgy practices that have occasionally tarnished the sector’s reputation.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
