MAM
Adwise 2002 : Why Ad-Wise 2002
Why Ad-Wise – a forum focusing on the business of TV Air Time? That’s a question that many from the industry may ask.
The answer: the television industry in India survives mainly on advertising, subscription revenue is minuscule. But competition for that advertising pie is increasing by leaps and bounds. If 10 years ago, each channel could hope to capture X of the entire cake, today it is scrambling for just X/5 of what it could hope to earlier. Reason: there has been an explosion in the number of channels and that is continuing without any cessation.
Most seminars have just hopped over TV Air Time issues, by making them part of larger fora on television. Which means the business of Television Air Time and issues around it -which have an impact on the various constituents (broadcasters, ad agencies, media dependents and independents, media concessionaires, reseachers and the monitoring agencies) – have been given a cursory look.
Indiantelevision.com believes that Ad-Wise 2002 will serve as a platform to explore some of the issues around TV Air Time from closer quarters. It’s the first ever forum focused on the TV Air Time Selling, Planning & Buying.
A cross section of professionals from TV ad sales, media planning and buying and research are coming together for the first edition of Ad-Wise 2002 to present various perspectives on TV air time and what the future will bring for it.
Ad-Wise 2002 is being held at the Mayfair Rooms, Worli, from 9:30 am onwards. Registration is from 9 am onwards. For individuals, there is an attendance fee of Rs 1,500 per head. There is a group discount of Rs 250 each, for professionals in batches of 10 (Rs 12,500 is the cover charge then).
Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
