Ad Campaigns
Ad:tech Honours recognises trailblazers in marketing technology
MUMBAI: The marketing industry is undergoing a major transformation, driven by rapid technological advancements. Recognising this evolution, ad:tech New Delhi introduced the inaugural ad:tech Honours, an awards initiative celebrating innovation and excellence in marketing technology.
The prestigious event, held on 6 March at Yashobhoomi, New Delhi, in partnership with the International Advertising Association (IAA) India Chapter, brought together key industry figures to honour those shaping the future of tech-driven marketing.
For over 14 years, ad:tech New Delhi has been a key forum for digital transformation discussions. With the launch of ad:tech Honours, it now acknowledges pioneers revolutionising brand engagement, customer experience, and business growth through cutting-edge technology. This collaboration with the IAA India Chapter adds further credibility, ensuring the awards set an industry benchmark for recognising technological excellence in marketing.
Ad:tech India country managing director Jaswant Singh, “Technology is no longer just a tool it is the driving force behind modern marketing. These awards recognise the visionaries shaping the future of our industry,” he stated, expressing hope that the ad:tech Honours would inspire further innovation and higher industry standards in the years ahead.
The Salt Inc. CEO & founder and IAA Mancom Member, Neena Dasgupta, “We have always celebrated campaigns, creativity, and talent, but now it’s time to honour the platforms and technologies that make it all possible.”
IAA India Chapter president Abhishek Karnani, “We are proud to partner with ad:tech for these awards, recognising innovation in advertising and marketing. Congratulations to the winners, and heartfelt thanks to our supporters, jury, and the dedicated ad:tech team.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
