AD Agencies
Adman Chetan Shetty hops over to Publicis Groupe as managing director
JAKARTA: Chetan Shetty, a seasoned advertising executive, has switched allegiances from McCann Worldgroup to Publicis Groupe, taking up the role of managing director at the French advertising conglomerate’s Jakarta office in September.
The move marks the end of Shetty’s five-and-a-half-year stint at McCann Worldgroup, where he served as managing director since March 2020. During the same period, he also held the managing director position at FCB Global, suggesting he juggled dual roles across the Interpublic group agencies.
Before his McCann days, Shetty spent nearly two years as partner for content at WPP’s Wavemaker, following a substantial five-and-a-half-year tenure at FCB Global where he climbed from group account director to head of digital.
His career portfolio reads like a who’s who of multinational brands. At FCB Global, Shetty orchestrated campaigns for Beiersdorf’s Nivea and Mondelez’s Oreo across southeast Asia, whilst winning new business from Unilever (Pepsodent, Zwitsal), Fonterra (Anlene, Anmum), and Standard Chartered Bank. His digital-led integrated campaigns earned him the Citra Pariwara Indonesia award for best digital campaign.
Earlier in his career, Shetty cut his teeth at MEC (now part of GroupM) during the inaugural seasons of the Indian Premier League, managing Citibank’s sponsorship for the tournament’s first five editions. He also crafted partnerships for Mercedes-Benz, HDFC, and Colgate across television and digital platforms.
The appointment signals Publicis Groupe’s continued push to strengthen its southeast Asian operations with experienced local talent who understand both global brand strategies and regional market dynamics.
AD Agencies
ABBY Awards 2026 names 3 jury chairs across digital, PR and publisher
Aditiya, Dharmaraj and Puri to lead key categories at Goafest 2026
MUMBAI: The Ad Club has announced the appointment of PG Aditiya, Deepshikha Dharmaraj and Pavita Puri as jury chairs for the Digital, PR and Publisher categories respectively at the ABBY Awards 2026, powered by The One Club and The One Show.
The awards are set to take place during Goafest 2026 from May 20 to 22 at Taj Cidade de Goa Horizon, bringing together some of the biggest names in advertising and marketing.
PG Aditiya, founder and CCO at Talented, will chair the Digital jury. A former chief creative officer at Dentsu Webchutney, he now leads Talented, an employee-owned independent agency known for its unconventional structure and award-winning work for brands such as Meta, Google, Britannia and Tanishq. The agency has also been recognised as a global ‘Best Place to Work’ by Campaign magazine for two consecutive years.
In the PR category, Deepshikha Dharmaraj, CEO at Burson Group India, brings over three decades of experience in public relations and integrated communications. She oversees multiple entities including Burson Genesis, GCI Health India and Hill & Knowlton India. Known for her strategic counsel and leadership, Dharmaraj has also served as president of industry bodies such as PRCAI and PAFI, and has been a jury member at global platforms including Cannes PR Lions and D&AD Awards.
Pavita Puri, chief brand and marketing officer at The Indian Express Group, will chair the Publisher category. With over 15 years of leadership experience, she has been instrumental in driving the group’s transition into a digital-first media powerhouse, overseeing brands such as The Indian Express, Financial Express, Loksatta and Jansatta. Her earlier stints in advertising include roles at Rediffusion and Lowe India, where she handled marquee clients across sectors.
The appointments reflect a strong mix of creative, communications and media expertise, underscoring the awards’ focus on recognising excellence across evolving industry segments.
As the industry gears up for Goafest, the ABBY Awards 2026 promise to spotlight standout work, with seasoned leaders at the helm of jury deliberations shaping the benchmark for creative excellence.
