MAM
Aditya Krishnan steps in as VP of sales at JioHotstar sports ads
MUMBAI: JioHotstar Sports Ads has brought in sales veteran Aditya Krishnan as its new vice president of sales, marking a significant boost to the platform’s monetisation play. Announcing the move on LinkedIn, Krishnan said he was delighted to begin the new chapter.
In his new role, he will shape revenue strategies across TV and digital for BCCI and ICC men’s cricket, a space where advertising battles are as fierce as those on the field. He will also lead key stakeholder relationships and work closely with a team he fondly calls “rockstars”.
Krishnan arrives with more than a decade at Disney plus Hotstar, where he rose through multiple revenue, distribution and sales leadership roles, including director and AVP for revenue. His career began in advertising sales at Star India, Viacom18 and The Walt Disney Company, where he built a reputation for driving growth, crafting brand solutions and forging partnerships that stick.
From boosting yields to bringing fresh advertiser categories to the table, Krishnan has consistently delivered standout performance. Now, with JioHotstar Sports Ads powering some of India’s biggest cricket properties, his next innings promises high stakes and even higher energy.
