Ad Campaigns
Aditya Birla Finance & Dentsu Creative’s business-changing campaign
Mumbai: Aditya Birla Finance Ltd. (ABFL) and Dentsu Creative India have launched a new campaign for Udyog Plus – a one-stop digital platform that caters to the needs of micro, small and medium enterprises (MSMEs) in India. The integrated campaign, titled ‘Tareeka Badlo, Business Badlega’, aims to position Udyog Plus as an innovative solution that enables MSMEs to avail of working capital loans, merchant loans and business loans in just two minutes, without any paperwork.
Udyog Plus is an open marketplace that can be accessed through the financing section of the Aditya Birla Capital website by both existing and new customers of ABFL. It offers business loans of up to Rs 10 lakh to MSMEs through a completely paperless and digital journey. The platform also provides a host of other services such as insurance, investment, accounting, taxation and value-added services to help MSMEs manage and grow their businesses.
The film showcases the stories of countless individuals who pursue their business dreams, and the Udyog Plus platform supports them in this journey. Whether it is a skilled technician who wants to upgrade their workshop or a boutique owner who seeks a stylish makeover, the campaign resonates with those who aspire for growth. It emphasizes the role of digital transformation, allowing customers to access multiple services on a single platform. Such initiatives enable entrepreneurs to modernize their businesses and increase their efficiency.
The campaign is live on social, digital media, print and television. The main goal of the film is to reach a diverse audience and highlight the affordable and innovative solutions offered by the Udyog Plus platform.
Aditya Birla Capital head – marketing and customer experience Darshana Shah said, “The campaign serves to inspire countless entrepreneurs to change their approach to business and embark on a digital journey through the Udyog Plus platform. Hence, the tagline ‘Tareeka Badlo, Business Badlega’. Every small step towards progress is a giant leap for these individuals, and our campaign is a testament to their unwavering spirit and determination.”
Dentsu Creative India group executive creative director – West Ajeet Shukla said, “There are very few opportunities where you get to uplift the true potential of Real India and the ‘Udyog Plus’ initiative is one of them. The brief clearly called out to capture the MSME emotions when it comes to the impact that a holistic finance and business solutions partner makes on their success and our film does that very well. The product too stands by what this sector really needs. The Creative proposition ‘Tareeka Badlo, Business Badlega’ sends out a strong message to India’s MSME sector that business loans and other solutions are not only easy but also just two minutes away.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
