Brands
Aditya Birla Capital hires former TV executive Khushbu Shah as brand lead
MUMBAI: She has got into the ABCD of leading a brand, that is Aditya Birla Capital Digital. Khushbu Shah spent a good six years at Zee Entertainment where she rose to become associate director marketing at the time of her departure from the entertainment major in April 2024
Prior to that Khushbu was head of marketing at Times Network when she left it in October 2018 after a stay of two years. She also worked at Fame Digital for nearly two years. A long stint at 9X Media saw her leading marketing and partnerships for music TV channels – a position she enjoyed so much she stayed put there for more than five years.
She also got exposure to sales techniques at one of the top organisations in media – Bennet Coleman & Co where she worked for a couple of years.
She also had a long period of working as a trainee in both Dentsu and The Times of India immediately after finishing college.
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A high scoring student, she got herself an MBA in marketing from the SP Jain School of Global management. All that education and exposure should help Khushbu as she gradually grows into her new role at Aditya Birla Capital.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
