MAM
Aditi Chada joins Mondelēz International as India communications lead
Former Prime Video executive tasked with brand and reputation strategy
MUMBAI: Mondelēz International has appointed Aditi Chada as lead—communications, India, strengthening its leadership bench as the packaged-foods group sharpens its brand and stakeholder narrative in a crowded consumer market.
Chada confirmed the move in a LinkedIn post, marking her return to Mondelēz after a five-year stint at Prime Video. She will be responsible for driving corporate and brand communications across the Indian market.
At Prime Video, Chada joined in 2021 as PR manager, India, and played a central role in shaping the platform’s visibility and positioning amid intensifying competition in the streaming space. Her exit comes as platforms recalibrate marketing and communications strategies under tighter spending discipline.
Chada brings a blend of media and consumer-goods experience, having previously worked with Viacom18, Marico, Mondelēz International and Vaishnavi Corporate Communications.
Industry executives view the appointment as a signal that Mondelēz is investing in communications firepower to support brand equity, regulatory engagement and long-term growth in India’s fast-moving consumer goods market.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
