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Adidas signs-up Mahela Jayawardene as brand ambassador
MUMBAI: Sri Lankan cricketer Mahela Jayawardene, who is also the captain of Indian Premier League (IPL) team Delhi Daredevils, is all set to sport the three stripes as German sportswear giant Adidas has signed him up as brand ambassador.
To kick start this partnership, he will be part of Adidas’ latest digital and retail campaign for the IPL- ‘Loose the heat, keep the fire‘- a campaign based on the apparel technology from Adidas, ClimaCool+.
He joins Adidas’ athlete portfolio, including the likes of the Master Blaster- Sachin Tendulkar, Suresh Raina and international cricketers such as Keiron Pollard, Dwayne Bravo and Lasith Malinga.
He said, “I am excited and raring to step on the field in the three stripes. adidas supports some the greatest athletes in the world today and have continued to develop revolutionary products to help cricketers like me outperform. The ClimaCool+ technology in the new Delhi Daredevils team jersey certainly brings the cool, the minute you put it on, and I am all in to face the heat this season.”
Adidas India brand director Tushar Goculdas said, “Mahela is one of the greatest cricketers of the current era- a natural leader, a fantastic batsman and an outstanding fielder. He has had a tremendous impact on the game, making Sri Lanka a dominant force in world cricket. We are excited to support him with our incredible sportswear innovations and believe this partnership will empower him further to deliver match winning performances.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
