Brands
adidas, Rohit Sharma team up in quest to end plastic waste
Mumbai: Sportswear brand adidas has been an advocate of ending plastic waste in the oceans for many years now. Echoing this thought, the Indian cricket team captain Rohit Sharma was spotted wearing spikes with the ‘End Plastic Waste’ message in Mumbai Indians’ match on 24 April.
Designed by Aaquib Wani with inputs from Rohit himself, the shoe emphasises on saving our oceans, through an interesting piece of shoe art that showcases a whale along with red sea corals and plants.
The country’s ace cricketer will continue to don these shoes through the remainder of the IPL season to promote his goal of ‘Ending Plastic Waste.’ With this initiative, Rohit takes the field to bat for a cause- for every run he scores adidas India will pick up 10 plastic bottles from the beaches of Mumbai. The move promoted through exquisite ocean-artwork on the shoe, carries forward the message of ‘Together Impossible is Nothing.’
Interestingly, Rohit had earlier walked onto the field like a man on a mission with his ‘Save the Rhinos’ message from last year’s IPL.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
