MAM
Adgcraft becomes PR partner of Mega Expo 2022
Mumbai: The leading exhibition company, Ace Exhibitions, has handed over its PR mandate to Adgcraft for it’s upcoming international event, ‘The India Industrial Manufacturing Mega Expo and Mega Green Vehicle & Smart Mobility Show.’
Mega Expo 2022 as an international platform covers outspread shows across the manufacturing ecosystem which will be handled under the banner of Adgcraft and their supervision.
As a part of the mandate, Adgcraft will be the official PR partner for the nationwide event Mega Expo 2022 with the remarks of aiding strategic solutions for communications management and proposing ideas for the betterment of this exhibition as well. Adgcraft as a communication agency is amenable to presenting brand broadening, solutions for unanticipated situations, and magnifying the organization’s position.
The event will take place on 7 to 9 September at Pragati Maidan, New Delhi, where eminent industrial exhibitors, as well as business buyers, would be present. On this platform, the prominent industry leaders will showcase their latest products, innovations, and future technologies in the view of the general public.
Speaking on the association, ACE exhibition business head Anupreet Singh Jaggi said, “This country requires a boost for the MSME sector, and we hope to contribute to India’s growing MSME industry through this exhibition, and having Adgcraft as a communication partner for Mega Expo 2022 will help us achieve that goal more efficiently.”
With a warm judgment, Adgcraft managing director Abhinay Kumar Singh said, “MSME is a sector that is always growing but also requires everyone’s attention; I applaud ACE Exhibitions and Anupreet Singh for doing such amazing work to help this sector. The Adgcraft family is very excited to share the best media approaches for Ace Exhibitions Mega Expo 2022.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
