AD Agencies
Adcounty Media marks eight year milestone with eye on IPO and deeper global expansion
MUMBAI: Adcounty Media has clocked eight years of digital dominance, marking its anniversary with global milestones, platform innovations, and bold plans for public listing. What began in 2017 as a mobile-first ad network has transformed into a full-stack marketing engine spanning 30+ countries, redefining how brands engage with digital audiences.
The company, co-founded by Chandan Garg and Aditya Jangid with Abbhinav R. Jain (CFO), Delphin Varghese (CRO), and Kumar Saurav (CSO), has grown into a multi-million-dollar digital business with strongholds across India, LATAM, southeast Asia, the middle east, and Europe. With campaigns spanning gaming, BFSI, e-commerce, edtech, travel, and entertainment, Adcounty Media has focused its mission on simplifying complexity and delivering measurable brand impact.
In a significant move that underscores its ambitions, Adcounty confirmed its IPO plans for the coming months. This follows its 2023 certification as a Great Place to Work®, cementing its reputation as a people-first, performance-focused organisation.
Adcounty’s arsenal of proprietary tech includes:
● Bidcounty: An in-house DSP for AI-powered programmatic buying across mobile, CTV, web, and DOOH
● Opsis: Performance marketing suite built for CPL and CPS-driven user acquisition
● Genwin: Conversion-first lead engine with real-time scoring, multi-channel targeting, and optimised landing pages
● iSearch Ads: AI-based app store optimisation for high-intent installs
● SeeTV: A connected TV commerce solution targeting 30 million+ households
● Brand safety & Fraud detection: Enterprise-grade security and transparency infrastructure
Operating out of eight global offices, the company is actively expanding its footprint in the middle east and southeast Asia. It has ramped up hiring across media sales, game development, app monetisation, and programmatic roles to support this next phase of growth.
“We’re not just connecting brands and consumers. We’re rewriting how performance marketing works across the funnel”, said Adcounty Media MD Garg. “The future lies in AI-led storytelling, shoppable media, and immersive, measurable experiences”.
With an eye on the trillion-impression economy and brand-safe, results-driven strategies, Adcounty Media appears well poised for its next act: scaling with speed, intelligence, and intent.
AD Agencies
ABBY Awards 2026 names 3 jury chairs across digital, PR and publisher
Aditiya, Dharmaraj and Puri to lead key categories at Goafest 2026
MUMBAI: The Ad Club has announced the appointment of PG Aditiya, Deepshikha Dharmaraj and Pavita Puri as jury chairs for the Digital, PR and Publisher categories respectively at the ABBY Awards 2026, powered by The One Club and The One Show.
The awards are set to take place during Goafest 2026 from May 20 to 22 at Taj Cidade de Goa Horizon, bringing together some of the biggest names in advertising and marketing.
PG Aditiya, founder and CCO at Talented, will chair the Digital jury. A former chief creative officer at Dentsu Webchutney, he now leads Talented, an employee-owned independent agency known for its unconventional structure and award-winning work for brands such as Meta, Google, Britannia and Tanishq. The agency has also been recognised as a global ‘Best Place to Work’ by Campaign magazine for two consecutive years.
In the PR category, Deepshikha Dharmaraj, CEO at Burson Group India, brings over three decades of experience in public relations and integrated communications. She oversees multiple entities including Burson Genesis, GCI Health India and Hill & Knowlton India. Known for her strategic counsel and leadership, Dharmaraj has also served as president of industry bodies such as PRCAI and PAFI, and has been a jury member at global platforms including Cannes PR Lions and D&AD Awards.
Pavita Puri, chief brand and marketing officer at The Indian Express Group, will chair the Publisher category. With over 15 years of leadership experience, she has been instrumental in driving the group’s transition into a digital-first media powerhouse, overseeing brands such as The Indian Express, Financial Express, Loksatta and Jansatta. Her earlier stints in advertising include roles at Rediffusion and Lowe India, where she handled marquee clients across sectors.
The appointments reflect a strong mix of creative, communications and media expertise, underscoring the awards’ focus on recognising excellence across evolving industry segments.
As the industry gears up for Goafest, the ABBY Awards 2026 promise to spotlight standout work, with seasoned leaders at the helm of jury deliberations shaping the benchmark for creative excellence.
