Ad Campaigns
AdClub’s M.Ad Quiz to take place on 7 November
Mumbai: The Advertising Club’s most vibrant and entertaining event, M.Ad Quiz, is back with a bang. In association with Brand Quity, M.Ad Quiz will be held on Tuesday, 7 November 2023 at 5.30 pm at Jade Sky, Jade Garden Terrace, third floor, Nehru Centre, Worli, Mumbai, for the participating teams.
The biggest attraction for the distinctiveness of the show is Derek O’Brien, who is the best in the business and would don the role of the quiz master.
In addition to the participants from the world of media, advertising and marketing industries, bright and curious professionals from any industry sector are also welcome to participate including the students of business school.
In an age of Google search, Chat GPT 4, curiosity which is a key ingredient of a curious and cognitively enriched mind has been the biggest casualty. But human ingenuity far exceeds the technology-led readymade answers that fail to nourish a curious mind and this is where is the attraction of M.Ad Quiz, as an answer to a creative mind that can shun the trap of mediocrity.
The high-octane and immersive programme will have all the ingredients of fun and gratification through attractive gifts from leading brands for both the participants and the audience at large. The winners will stand to win gifts like Haier Refrigerator, Titan Watches, Hampers from Unilever, Garnier, Britannia, Mondelez, Dabur, Bombay Shaving Company, and Nestle.
There will be two members per team. Every team can get five cheerleaders at no cost. The final six teams chosen will go on stage for the final session. One organization can send multiple teams.
Entry fee for participation:
• Entry Fee for Team: Rs 10500/- (two team members plus five cheerleaders)
Donor Passes:
• Gold Member: Rs 650/-
• Silver Member: Rs 850/-
• Ad club senior citizen member: Rs 500/-
The event is followed by cocktails & dinner.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
