Ad Campaigns
Industry unites to draw massive delegation for Goafest 2024
Mumbai: Goafest, South Asia’s premier festival celebrating creativity excellence, continues to drive industry growth and collaboration. This year, the festival has achieved remarkable success with a surge in delegate entries and unprecedented support from industry leaders. Scheduled to take place from 29 to 31 May at the Westin Mumbai, Powai Lake, this year’s event has drawn increased participation from agencies and clients of all scales, underscoring its expanding influence and reach.
The 17th edition of Goafest boasts of an impressive line-up with delegation from media agencies including Havas Media, Publicis Media, Group M, Madison Communications, Initiative Media, OMD, and Zenith Optimedia, among others. Creative powerhouses TLG India, L&K Saatchi & Saatchi, Leo Burnett, FCB Group, Havas Worldwide are also on board, along with brands like Nestle, Tips Industries, Kotak General Insurance, and Airtel. Media giants Bennett Coleman, ABP Group, Zee Media, Navabharat Media Network, et al have also shown unwavering registration support. The festival’s appeal spans multinational agencies to smaller firms, showcasing its inclusive ethos.
Goafest remains a pivotal industry event, driving innovation, creativity, and collaboration year after year. It’s a hub for professionals to share ideas, learn from experts, and showcase groundbreaking work. The festival’s impact resonates throughout the industry, inspiring creativity and enhancing professional networks.
Goafest 2024 chairman of the delegates committee – Sam Balsara expressed his enthusiasm for the upcoming event, stating, “Goafest has always been a beacon of creativity and innovation in the advertising industry. This year’s entries have set a new benchmark for excellence. The support from the industry has been overwhelming, and the record number of registrations is a clear indicator of the vibrant and dynamic nature of advertising media and marketing industry.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
