Digital
Ad it up, Moloco and Xiaomi dial up global reach with ML-powered alliance
MUMBAI: What happens when one of the world’s biggest smartphone giants teams up with a machine learning marvel? A global ad tech power play. Moloco, the operational machine learning company, has struck a global strategic partnership with Xiaomi’s International Internet Business Department, unlocking a fresh frontier in mobile advertising across more than 100 countries and regions. With Xiaomi boasting a staggering 702 million monthly active users, the alliance is set to supercharge advertising efficiency, targeting accuracy and developer growth worldwide.
As part of the deal, Moloco will bring its ML chops to optimise ad placements across Getapps (Xiaomi’s overseas app store), in-app inventory and lock screen ads. In return, Moloco’s advertisers get front-row access to Xiaomi’s high-value user base served through a tech ecosystem spanning mobile, smart homes, and even electric vehicles like the new Xiaomi SU7.
Having tested the waters in a pilot partnership in 2023, the results spoke for themselves. Daily ad spends soared, native and interstitial ad formats drove stronger conversions, and Xiaomi’s presence across Brazil, India, Turkey and Germany emerged as a serious magnet for advertisers chasing scale and precision.
Moloco, co-founder and CEO Ikkjin Ahn called the partnership a response to the rising need for “efficient monetisation and the ability to reach the right users.” He added, “Xiaomi’s global ecosystem is a perfect match for our machine learning platform. Together, we’ll unlock serious ROI for advertisers and push the boundaries of programmatic efficiency.”
Xiaomi International Internet Business general manager Qiang Song echoed the sentiment, noting that Moloco has already “helped enhance the competitiveness of our ad platform.” With more AI-powered tools on the horizon, both companies are eyeing innovative monetisation models that could reshape how brands connect with mobile-first consumers.
Whether you’re an app developer chasing downloads or a marketer craving smarter reach, this partnership may just be the algorithmic edge you’ve been waiting for.
Digital
BSE revamps website with real-time data, mobile-first design, smart search
New platform brings cleaner layout, live market trackers and easier navigation
MUMBAI: BSE has rolled out a major redesign of its official website, aiming to make market data faster to access and easier to navigate for both seasoned traders and new-age retail investors.
The updated platform introduces a cleaner, more modern interface, replacing the earlier dense and text-heavy layout with a streamlined design. Navigation has been simplified with clearly segmented menus across markets, corporates, public issues, members, investment advisers and research analysts, helping users find information without the usual maze of links.
At the top, a refreshed header now offers quick access to notices, media releases, trading holidays and career updates. A centralised search bar allows users to instantly locate securities using names, codes, IDs or ISINs, cutting down the time spent digging through pages. For those still attached to the old layout, a dedicated toggle lets users switch back during the transition period.
A key highlight of the revamp is the sharper focus on real-time market data. A live ticker band now runs across the site, offering updates on indices including the SENSEX and BANKEX, alongside pre-open market signals. The homepage also features interactive charts, giving users a quick visual read of market trends without needing to navigate deeper.
Market activity sections such as top gainers, losers, turnover stocks and block deals have been reorganised into tabbed formats, making them more intuitive and easier to scan. Meanwhile, specialised areas like index derivatives and corporate data have been upgraded with better visualisation tools, offering clearer insights into contracts, turnover, open interest and company fundamentals.
The overhaul also reflects a strong mobile-first approach. With a growing number of investors tracking markets on their phones, the new site is fully responsive, ensuring charts and data tables remain readable and interactive across devices.
With this redesign, BSE appears to be aligning its digital presence with the needs of a more tech-savvy investor base, where speed, clarity and usability are just as critical as the data itself.
