MAM
Ad inventory for India-Australia series sold out
MUMBAI: India‘s poor performance on the home soil notwithstanding, the ad inventory for the India-Australia Test series has completely been sold out.
Star Sports, the official broadcaster of the series, has roped in 12 sponsors for the series that includes two-wheeler automobile major Hero MotoCorp as joint-presenting sponsor.
Tata Teleservices and Havells are the other two joint-presenting sponsors while Maruti Suzuki, Nokia, JK Cement, Max India, Panasonic India, Bharti Axa, Samsung Camera, Perfetti and Karbonn Tablet are the associate sponsors.
Hero which was the official on-ground sponsor of Indian Premier League (IPL) and ICC events, had decided not to renew deals for these two properties. The company had also pulled out of its sponsorship of iconic IPL team Mumbai Indians.
Star Sports spokesperson said, “ We are completely sold out for the India Australia Test series. In fact, over the last 2-3 days we have said no to multiple clients who were keen to leverage the forthcoming test series because we don’t have any inventory left with us.”
Platinum Media CEO Basabdutta Chowdhury said that the ad rates for the series fall in the range of Rs 55,000-65,000. Joint-presenting sponsors are paying Rs 40 million each while the associate sponsors are forking out Rs 30 million.
“The rates for a England, Australia or a South Africa are on par while there is a premium attached to an India-Pakistan series,” she said.
The first Test will be played in Chennai from 22-26 February, second at Hyderabad from 2-6 March, third at Mohali from 14-18 March and the last will be played at Delhi on 22-26 March.
Brands
Burda Media sells BurdaLuxury to Jaipur Capital in Southeast Asia push
Deal hands regional media portfolio to Singapore investor eyeing luxury growth
MUMBAI: Burda Media has agreed to sell its Southeast Asia-focused business, BurdaLuxury, to Jaipur Capital, marking a strategic shift for both companies as they double down on their respective growth priorities.
The deal will see Jaipur Capital acquire BurdaLuxury’s media operations across Thailand, India, Singapore, Malaysia and Hong Kong. The portfolio spans content marketing and media brands in travel, luxury and aviation, giving the investor a ready-made regional footprint and a sizeable audience base.
Jaipur Capital plans to build on this foundation to create a premium media network in Southeast Asia, blending high-end editorial with scalable digital platforms. As part of the transaction, all BurdaLuxury employees, including its management team, will move to the new owner, ensuring continuity as the business enters its next phase.
For Burda Media, the sale is part of a broader strategy to sharpen its focus on core European markets while scaling investments in digital-first opportunities. The company will, however, maintain its interest in the region through Burda Principal Investments, its global growth capital arm.
“This transaction reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury continues to thrive in Southeast Asia,” said Burda Media CEO Jan Wachtel, adding that Jaipur Capital recognises the strength of the brands and teams involved.
Jaipur Capital, meanwhile, is betting big on the region’s appetite for premium content. “This acquisition significantly strengthens our premium content ecosystem,” said Jaipur Capital director Vikas Johari. He highlighted the business’s strong digital tilt, with 46 per cent of revenues coming from online channels, alongside a diversified presence across five markets.
The numbers tell a compelling story. BurdaLuxury clocks 48 million annual page views and reaches more than 40 million followers on social media, with no single market contributing over a quarter of total revenues. Jaipur Capital now aims to expand these brands further into Indonesia, Vietnam and the Philippines, while also exploring opportunities in the Middle East, including the UAE and Saudi Arabia.
With this deal, Burda Media trims its global footprint to focus on depth over breadth, while Jaipur Capital steps onto a bigger stage in the premium content space. If execution matches ambition, this could be a defining chapter for luxury media in the region.
