MAM
Ad Club Bombay is now The Advertising Club
MUMBAI: The Advertising Club Bombay has decided to rename itself as The Advertising Club. The decision to change the name was ratified at the club‘s annual general meeting (AGM) on Wednesday to provide it a national character.
The club also announced the members of its management committee.
Lodestar UM CEO Shashi Sinha will continue to be the president of the club, while Aditya Birla Group – Financial Services CMO Ajay Kakkar has been appointed as the vice president. Kakkar replaces Time TV Network MD & CEO Sunil Lulla.
DDB Mudra Group COO Pratap Bose has been assigned the role of secretary whereas Sujoy Ghosh will take over as joint secretary.
Ogilvy India‘s Madhukar Sabnavis is named as the treasurer of The Advertising Club.
Commenting on why the club has undergone a name change, Sinha said, “We have changed the name with the intension of giving the ad club a national footprint.”
Ajay Chandwani (Percept) and N Rajaram (Airtel) continue to be a part of the new management committee. The other members include Punitha Arumugam (Director – Agency Business at Google India), Sameer Sathpaty (Marico Consumer Products), Ajay Trigunayat (Times English GECs‘ CEO), Sanjeev Bharghava (JWT India) and Sajan Raj Kurup (Creativeland Asia).
Brands
Beardo unveils new film for Godfather fragrance
Danish Pandor leads cinematic campaign spotlighting power and comeback narrative.
MUMBAI: Power doesn’t always shout sometimes, it just walks back in and takes its seat. Beardo has rolled out a new campaign film for its flagship Godfather fragrance, bringing a cinematic lens to one of its most recognisable products. The film stars Danish Pandor, fresh off his portrayal of Uzair Baloch, and leans into a narrative built on quiet authority, tension, and a long-anticipated return.
Set in an abandoned den with an unclaimed throne, the film unfolds through whispers and restrained drama, culminating in a reveal that favours presence over proclamation. The storytelling mirrors the positioning of the Godfather fragrance itself, an enduring bestseller in the men’s grooming category, known for its bold, woody-spicy profile and appeal across age groups.
Rather than opting for a traditional feature-led approach, the brand leans into mood and mythology. Pandor’s performance anchors the film’s central idea of an anti-hero reclaiming control, aligning with the fragrance’s identity as a symbol of dominance and self-assured masculinity.
Conceptualised by Beardo’s in-house team, the campaign has been released across Instagram and Youtube, reflecting a broader shift towards content that blurs the line between advertising and entertainment particularly for digital-first audiences.
The fragrance itself blends mint, lemon, geranium, vetiver, and musk, designed to be long-lasting and versatile. But the campaign makes it clear: this isn’t just about scent notes, it’s about signalling presence.
In a category crowded with claims, Beardo’s latest play doesn’t try to be louder. It simply leans into the idea that the real ‘OG’ doesn’t announce itself, it’s felt.
