MAM
Ad Club Bangalore to host webinar to discuss COVID-19 impact on media industry
MUMBAI: The Advertising Club Bangalore will host a webinar on 7 April, 2020 focusing on COVID-19’s impact on the advertising industry. According to the organisers, the webinar will help industry professionals equip themselves with the knowledge to tide through the economic downturn caused by the virus.
Vincent Dong, President Ad – Vice Software & Consulting Inc, widely acknowledged as one of the finest in the business, will conduct the webinar, sharing insights from his diverse experience ranging over three decades. He is expected to shed light on the immediate steps agencies should be taking to prepare for the recession, as well as tips on how to stay stable in these trying times.
Sharing his thoughts about the ongoing situation, Laeeq Ali, President of The Ad Club Bangalore and Co-founder of Origami Creative and Bloombox Brand Engineers, said: “There are times when you are thinking and wondering how to recalibrate or re-engineer your business. Uncertainty is all around us and many thoughts would be running through the minds of the leaders.”
The Advertising Club Bangalore executive director Arvind Kumar says: 'The media and advertising industry – across the spectrum – have been distressed due to the impact of the lockdown on account of Covid-19. Businesses are unsure about what is there in the immediate future, particularly in the next three months, as businesses are at a standstill, supplies flying off shelves and logistics being a concern. This is a beginning of a series of initiatives envisaged by The Ad Club – Bangalore to help find some answers to various problems of the industry. This is a joint fight as the current environment might lead to a recession and it might take months to recover from it. We hope various constituents of our industry will take part in this Webinar, in the process of coping with and handling this unfortunate situation."
Tune in to the webinar on Tuesday, 7 April at 7 pm for 'Ad-Vice' on agency operations, finance, consulting, and software consulting to ensure that your business stays prepared to face challenges and emerge a winner.
Register at: https://adclubbangalore.net/ad-vice-webinar/
Further, in order to assess the impact of the pandemic on ground, Ad Club has also decided to conduct a survey, calling on agency heads, brand owners, CEOs, CMOs, and brand managers to share their experience via the following links:
Link for Agency Heads: https://lnkd.in/ewXF6SZ
Link for CEOs, CMOs, brand managers: https://lnkd.in/edkAsrE
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
