MAM
Actimedia PR & Digital launches new vertical ~ActiMedia Earth
Two-decade old PR and brand communications company Actimedia|PR & Digital, is launching a new vertical ‘ActiMedia Earth’ offering brand building, PR and digital expertise at highly competitive rates to environmental conscious corporates, NGOs and organisations dedicated to sustainability.
Green warriors who fight all odds to innovate and come up with pioneering ideas to save Planet earth, often find themselves going unsung. Actimedia Earth will help amplify the exemplary work of these warriors who tirelessly empower marginalized communities, create water-smart products, rethink plastic packaging and create ocean-safe detergents and other environment-friendly products and services. ActiMedia Earth will offer a 360-degree communication support to such eco/humanity warriors.
“Sustainable fashion, human rights, propagating the #VocalForLocal mantra or clean drinking water for all are causes that need a passionate team that believes in them and is willing to go the extra mile to get these voices heard by a larger national and global audience. Our team has its heart in the right place. Through Actimedia Earth, we want to be the most trusted communications advisor protecting, preserving and promoting human rights, organic products and services or locally sourced and curated small businesses. Our vision is to support those fighting for Human Rights and Earth Rights. We invite requests from any such responsible brands, organizations or NGOs who are helping build a better planet,” said Amitabh Saksena, Director, ActiMedia PR & Digital.
Over the last 22 years, ActiMedia PR & Digital has closely associated with various causes be it for Avon Justice League against domestic violence; launching Puma’s first sustainable retail store; empowering the LGBTQIA+ community by publicizing South Asia’s largest Queer Film Festival – Kashish or the nation-wide campaign for better legislation in rape cases through the Dignity March. ActiMedia Earth is the ultimate brand solution division for products and services aimed towards safeguarding Planet Earth and its inhabitants.
ActiMedia PR & Digital’s extensive experience spans Corporate & Lifestyle PR and managing communications for an array of national and International brands like Forevermark, Diamonds Switzerland Tourism, Endemol Shine, London & Partners, LimeRoad & Metro Brands amongst several others.
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Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
