MAM
ACT Fibernet signs L&K Saatchi & Saatchi India to manage its creative duties
Mumbai: Atria Convergence Technologies (ACT) has appointed L&K Saatchi & Saatchi India as its creative agency. The agency won the business as part of a hotly contested multi-agency pitch and will manage full-service responsibilities for the brand including advertising, brand activation, digital and PR.
To be managed by the team in Mumbai, the agency has been brought on board to actualise ACT Fibernet efforts to consolidate and grow the category in markets where it enjoys a leadership position as well as to establish significant brand presence in newer markets.
Commenting on the new partnership, ACT Fibrenet senior vice president Ravi Karthik said, “As home internet specialists, ACT Fibernet has always believed that great customer experience stems from a fine balance – the right combination of technology, service quality and expertise. L&K Saatchi & Saatchi demonstrated the right balance of business understanding, passion and creative ability through the pitch process. We’re confident they are the right partners for us as we continue to grow from strength to strength.”
Adding his views, L&K Saatchi & Saatchi executive vice president & business head Nikhil Kumar said, “It’s a pleasure to have the ACT team on board after a multi-agency pitch. Our ability to understand their hyper-local business dynamics, with special focus on the next stage of growth, gave us the edge in the boardroom. We aim to maintain this benchmark of delivery, keeping in mind the dynamics of the category & look forward to partnering with them as an extension of their business & marketing teams.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
