MAM
ACNielsen unveils Global Launch Tracker
MUMBAI: ACNielsen has introduced Global Launch Tracker, a new service designed to help consumer packaged goods (CPG) manufacturers benchmark the progress of their new product launches against other successful introductions.
Utilising the unparalleled global reach of ACNielsen’s consumer and marketing information assets, the new service provides a powerful new tool to facilitate the introduction of new products.
ACNielsen managing director global services Jane Perrin said, “New products are critical to the success of CPG manufacturers. However, they are inherently risky, and introducing new products across multiple countries is even more challenging. Global Launch Tracker makes use of ACNielsen’s unmatched global sales and consumer information, putting multi-country information together in an easy-to-use application.”
Global Launch Tracker integrates point-of-sale and consumer panel data to assess the results of product launches within specific categories from the previous two years. The service provides multi-dimensional benchmarks, including consumer trial, repeat purchase, and sales, while also identifying specific countries where the risk of launching a new product may be unusually high or low.
From their desktop, users of Global Launch Tracker can analyse a single product introduction across more than 90 countries or multiple product introductions across one country. Besides helping companies weigh the risk of introducing a new product in multiple countries, the service can also be used to track the results of a competitor’s multi-country new product launch.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
