Brands
Acme Solar names Rahul Kaushik as head of process transformation
GURUGRAM: ACME Solar Holdings Ltd has brought Rahul Kaushik on board as head of process transformation, a move that underlines the company’s push to tidy up, toughen up and future proof its operations as it grows at pace.
With close to 20 years of experience in internal audit and risk advisory, Kaushik is no stranger to complex organisations and high stakes decision making. At Acme Solar, he will work closely with the leadership team to streamline business processes, strengthen internal controls and sharpen risk management across the company’s expanding renewable energy portfolio.
Over the years, Kaushik has advised boards, audit committees, investors and senior executives on building strong governance frameworks that actually work in the real world. His career spans a wide mix of sectors including renewable energy, infrastructure, real estate, manufacturing, pharmaceuticals and food and beverage.
Before joining Acme Solar, he headed the internal audit function at O2 Power. Earlier roles at consulting heavyweights Ernst and Young, KPMG and Grant Thornton saw him lead numerous assignments in internal audit, risk management, ICFR and process design.
At Acme Solar, his brief is clear. Build agile, standardised and digitally enabled processes that can keep up with the company’s ambitions and deliver long term value for stakeholders.
With this appointment, Acme Solar signals that while it is racing ahead in India’s energy transition, it is equally focused on putting strong governance and transparent processes firmly in place. Clean energy, after all, works best when the systems behind it are just as clean.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
