Ad Campaigns
ACKO goes hyperlocal in Chennai with their ‘ACKO Pola Varuma’ campaign
Mumbai: After the massive success of its previous three hyperlocal auto insurance campaigns, ACKO, the tech-first insurer, launches its latest campaign in Chennai ‘ACKO Pola Varuma’ to bring in a local flavor to the audience.
Conceptualised by DDB Mudra South, the films are directed by the renowned Tamil director Gautham Vasudev Menon, and feature popular Tamil actors Yogi Babu and Paal Dabba as a father-son duo, who are well known names amongst the masses not only in Chennai but the whole of southern region.
With over 500,000 customers across Chennai, ACKO enjoys a commendable position in the market and the campaign further strengthens its positioning as a new age insurance solutions provider. The idea of the campaign is to highlight the benefits of buying a motor insurance policy directly from the insurer. With its humorous take and colloquial tone, the films directly address the classic Chennai skepticism of relying heavily on trusted family and friends before making crucial decisions. Cleverly using the Tamil phrase “Naal aalu kitte ketu pannanum” (meaning “need to consult four others”), ACKO’s films are a quirky hint to the audience to choose their insurance policy wisely and enjoy a hassle-free insurance journey.
Each of the three films discusses the benefits ACKO offers to the customers – affordability, hassle-free claim process, roadside assistance, and easy renewal – all within the context of the son’s ‘unconventional’ choice and the father’s initial skepticism.
Commenting on the campaign launch, ACKO CMO Ashish Mishra stated, “Chennai is an important, and one of the fastest growing markets for ACKO. We have received a lot of love and positive feedback from the people of Chennai for our insurance product and easy claim process. Customers were especially appreciative of our quick response and turnaround time during last year’s cyclone Michaung, and this was a true testament of our commitment to the people of Chennai. With this new campaign that’s as hilarious as it is informative, I’m sure that our message will resonate with the larger audience, and I am looking forward to news spreading about ACKO and its services far and wide in Chennai.”
DDB Mudra Group creative director Sooraj Pillai remarked, “ACKO, as a disruptive force in the motor insurance segment, required a campaign that is equally innovative and engaging. Yogi Babu and Pal dabba resonate with the audience through their relatable ‘neighbour next door’ persona and exceptional comedic timing. Collaborating with a director of Gautham Menon’s caliber was a true privilege, bringing a touch of magic behind the camera. I am confident the audience will enjoy the campaign as much as I did.”
Over the years, ACKO has disrupted the motor insurance segment, through delivering superior customer experience and offering best prices. In a market that has long been dominated by middlemen, ACKO has managed to bring the power of choice back to customers by simplifying the act of purchase through an app-driven interface, and best prices. Through eliminating the role of middlemen in motor insurance, ACKO has been successful in transferring the cost benefits to the end consumer.
In addition to the films, the campaign is being deployed across Chennai via multiple channels, including out-of-home renditions in high-traffic areas of the city and radio activations to reach consumers.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
