MAM
ACKO appoints Saurabh Jha as senior VP of digital marketing
Mumbai: Digital-native insurer Acko has announced the appointment of Saurabh Jha as the senior vice president of digital marketing.
Saurabh is a seasoned leader with strong management experience across the consumer internet and start-up space. He has worked in various verticals such as travel, ecommerce, and real estate for both digital and traditional marketing functions. Saurabh’s prime focus has been to lead businesses towards excellence.
At Acko, he will be responsible for scaling and driving growth across all business units, and his mandate will include digital marketing, content, and strategic partnerships.
Before joining Acko, Saurabh was associated with Housing.com as the senior director of growth, marketing & analytics, where he spearheaded the team. During his professional journey, he has also contributed significantly to the growth of HolidayIQ and Jungle Lodges & Resorts.
Saurabh holds a Master of Business Administration (MBA) degree from IIFM and a bachelor’s degree in computer science.
Speaking at Saurabh’s appointment, ACKO founder & CEO Varun Dua said, “I am delighted to welcome Saurabh to the team. Saurabh brings with him years of knowledge in the performance marketing domain. He has been a part of the growth journey of some well-known digital brands and clearly understands what it takes to fuel growth for brands.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
