MAM
Acer and Unidays forge strategic partnership for student market growth
Mumbai: With the assistance of the Admitad partner network (a Mitgo Group company) Acer and Unidays have announced a strategic partnership to focus on performance marketing and promotional collaboration. This partnership aims to achieve mutual growth objectives by combining Acer’s high-quality products with Unidays’ targeted marketing capabilities. Admitad has started receiving great responses from Unidays in just a short period. Their GMV has reached 16.6 lakhs and with more optimization in the campaign from Uniday’s end, the numbers will go up in future.
According to industry reports, India’s domestic Electronics Manufacturing Services (EMS) industry revenues are set to more than double, reaching $55 billion by FY2027. In this partnership, Acer provides exclusive discount codes for Unidays members, encouraging purchases and increasing sales volume. Acer will benefit from increased visibility among Unidays’ audience, enhancing brand awareness and recognition in the student market. The partnership allows for targeted promotions that are relevant to the needs and preferences of students, ensuring that they receive offers that are most beneficial to them.
Students can easily access Acer’s products and discounts through the Unidays platform, streamlining the shopping process. The Unidays platform provides a user-friendly experience, making it simple for students to find and utilize the best deals on Acer products. Purchasing through this partnership ensures hassle-free returns and comprehensive warranty options, adding peace of mind for consumers.
Unidays earns a commission for each sale made through its platform using unique tracking codes. Both Acer and Unidays share insights regarding user behaviour, sales performance, and campaign effectiveness, allowing for the optimisation of marketing strategies. The brands want to provide a superior shopping experience to students by offering exclusive, attractive deals on essential tech products while also building a sustainable, long-term partnership that continuously evolves to meet the changing needs of students and the broader market.
Speaking on the partnership, Mitgo, India and APAC managing director Neha Kulwal said, “Admitad is extremely delighted to be a catalyst for this partnership. Students will benefit from the reliability and trust associated with both Acer and Unidays, ensuring they receive genuine products and dependable customer service. For brands, this partnership will set an example in the industry, ensuring the achievement of mutual growth objectives by leveraging Acer’s high-quality products alongside UNiDAYS’ targeted marketing capabilities.”
According to Acer head of marketing Sooraj Balakrishnan said, “We are happy to work with UNiDAYS through our trusted partner Admitad. This partnership is a testament to our ongoing commitment to providing students access to high-quality technology. It offers exclusive discounts and deals, making it easier for students to purchase the products they need for academic and personal growth. By leveraging UNiDAYS’ extensive reach and targeted marketing capabilities, Acer will be able to connect with the student community more effectively, ensuring they benefit from our innovative products. This collaboration enhances our presence in the education sector and reinforces our dedication to supporting students in their educational journey. We are confident this partnership will drive significant value and mutual growth for both brands.”
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
