Ad Campaigns
ACC launches its new campaign ‘Bharosa Atoot’
Mumbai: ACC, the cement and building material company of the diversified Adani Group, launches its latest campaign that embodies its legacy of trust & durability. The film ‘ACC Bharosa Atoot’, takes viewers on an enchanting journey that beautifully captures a range of emotions and experiences, with trust as the cornerstone.
ACC’s latest campaign honors and acknowledges the dedication and sacrifices made by our armed forces. The storyline, rich in symbolism, begins with an evocative scene of an airplane’s shadow touching down gracefully on an airstrip. It’s a metaphorical homecoming, a return to trust. Following this, we see an army, the embodiment of resilience and dedication, marching forward. Their unity is captured in a simple yet profound moment when two hands meet in a handshake – a silent declaration of the trust soldiers place in each other, which is emphasised by the words ‘Bharosa Lagta Hai’.
The narrative takes a tender turn as we see an army man returning to his family. The air is thick with anticipation until joy shines from a young girl’s eyes, seeing her father. As she rushes to envelop him in a hug, the scene encapsulates the pure, unadulterated bond between a father and daughter. A mother looks on, her eyes reflecting a mix of pride and emotion, her smile capturing the essence of family and the ties that bind.
Navigating through the picturesque hill road on a serene drive, the narrative captures a mother’s gentle guidance steering her family home, while a reassuring touch from the father underlines their shared journey and bond symbolizing the trust of ACC. Adding another dimension to the tale, the vast expanse of a concrete bridge and dam emerges as a testament to the quality and durability synonymous with ACC. The ending is on an emotional note, culminating with the entire family coming together and leaving the simple yet powerful message – ‘Ghar bhi bharose se banta hae’.
Cement business CEO Ajay Kapur said, “From urban megastructures to every home, ACC has played an instrumental role both in India’s growing infrastructures and in the lives of common people. Through this film – Bharosa Atoot’, we would like to take people on a journey of why we build what we build. A journey to show the positive impact of our company on the lives of millions of Indians and the nation. A journey of winning the unbreakable trust of India.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
