MAM
Abhijit Avasthi bids adieu to Ogilvy
MUMBAI: The national creative director of Ogilvy, Abhijit Avasthi, has decided to move on from the agency after almost 15 years.
Known as one of the gems of Piyush Pandey, Avasthi has been instrumental in some of the memorable ad campaigns for brands like Coca Cola, Cadbury, Fevicol etc.
“Advertising has taught and exposed me a lot of things. Taking these learnings, I want to move on to do something which I love over and above advertising,” says Avasthi and adds, “It would have been unfair on both me and Ogilvy if I cannot give my 100 per cent to what I love doing.”
“Both Piyush and Rajiv (Rao) have been aware of my intentions for a while now and have been very supportive about it,” he says while adding that his exit was planned well so that things don’t fall out of place at the agency.
With an engineering background, Avasthi started his advertising career in 1997 at Enterprise Nexus as a trainee writer. After working there for two years, he went on to join Ogilvy as creative supervisor. In 2002, he was then made creative director and in 2005 was elevated as group creative director.
“I’m taking a break to figure out what should be my next move,” he informs.
A memo regarding his exit was sent out on 28 October 2014 to the employees. “He is currently serving his notice period and will be associated with the agency till end of November,” says a source within the company.
The memo reads:
After a stunning performance as National Creative Director Ogilvy India, Kinu has opted for a creative twist in his professional story. He has chosen to go independent and would also be pursuing some of his other interests. Consequently, he will give up his responsibilities as N.C.D. as of 30 November 2014. However, Ogilvy India is the first to associate with Kinu in his new endeavour and he will be our Creative Consultant on a few key projects. Kinu will also partner Rajiv and me in developing and implementing a robust on-going creative training programme for Ogilvy India.
Kinu’s contribution to our creative reputation, first as a senior creative team member and then as N.C.D. with Rajiv Rao, has resulted in the new age creative revolution at Ogilvy. He has helped build great brands, client relationships and a super strong creative culture in our organisation. His reputation extends beyond India and he is respected as one of India’s most talented creative professionals.
Rajiv Rao will take full charge of the National Creative responsibilities and will discuss the creative responsibilities of current creative leaders over the next few weeks.
Meanwhile, we salute Kinu for his immense contributions and wish him the very best in his next inning.
Every business owner knows that capital is the lifeblood of growth. Whether you are expanding operations, purchasing new inventory, or upgrading technology, external funding often bridges the gap between ambition and reality. However, the cost of this funding, specifically the Business Loan interest rate, is a key factor in your company’s financial health.
Understanding how interest rates function is not just about knowing your monthly payout; it is about grasping how they influence your daily cash flow and long-term expansion plans. A competitive rate can support profitability, while a high rate requires careful planning to ensure sustainability.
How Is Business Loan Interest Rate Calculated?
Before understanding the impact, it is helpful to know how lenders arrive at a specific interest rate. It is rarely a random figure. Lenders assess several factors to determine the risk associated with lending to your business.
- Credit Score: A high credit score (typically 750 or higher) indicates financial discipline and often results in lower interest rates.
- Business Vintage: Lenders look at how long a business has been operating to assess its stability. A longer operating history usually indicates lower risk during loan evaluation.
- Financial Health: Your profit and loss statements, balance sheets, and financial statements are reviewed to evaluate your repayment capacity.
- Market Conditions: External economic factors, such as the Reserve Bank of India’s (RBI) repo rate, also influence lenders’ base rates.
Lenders use these criteria to calculate a specific interest rate that reflects your business’s risk profile. By maintaining a strong financial profile, you can qualify for more competitive rates, which help reduce your overall borrowing costs.
Impact Of Interest Rate On Cash Flow
Your cash flow represents the net amount of cash and cash equivalents being transferred into and out of your business. The Business Loan interest rate directly affects this balance.
- Monthly Outflows: The interest component is a key part of your Equated Monthly Instalment (EMI). A higher interest rate increases your EMI, which means more cash leaves your business every month.
- Working Capital Availability: If a large portion of your revenue goes towards servicing high-interest debt, you have less liquid cash available for daily operations, such as paying salaries, buying raw materials, or managing overhead.
- Profit Margins: Interest payments are expenses. Higher expenses reduce your net profit margin. If the return on investment (ROI) from the borrowed funds is lower than the cost of borrowing, it can strain your cash flow.
Effectively managing your loan’s interest rate is, therefore, important for maintaining healthy cash flow and operational stability.
Impact Of Interest Rate On Business Growth
While cash flow is about survival today, growth is about thriving tomorrow. Interest rates have a ripple effect on your expansion plans.
- Investment Decisions: When rates are low, the cost of borrowing is reduced. This helps businesses to take the next steps, such as opening new branches or investing in heavy machinery. Conversely, high rates might force you to delay these capital-intensive projects.
- Competitive Edge: Businesses that secure funds at lower rates can afford to price their products more competitively or invest more in marketing compared to rivals burdened by expensive debt.
- Future Borrowing Capacity: High-interest debt that strains your finances can affect your debt-to-income ratio. This might make it harder to qualify for additional funding in the future when you need to scale up further.
Therefore, a competitive interest rate is not just about cost savings; it directly assists your business’s ability to grow and compete.
How To Manage Interest Rate Fluctuations?
Interest rates are not always static, especially if you opt for a floating rate loan. Here is how you can manage the variance:
- Maintain a Strong Credit Score: Always pay your EMIs and credit card bills on time. A strong profile gives you leverage to negotiate better terms during balance transfers.
- Opt for Fixed Rates for Long Tenures: If you predict market rates will rise, locking in a fixed interest rate can provide predictability for your EMIs.
- Prepay When Possible: If your lender allows part-prepayment without high penalties, use surplus cash to reduce the principal amount. This lowers the total interest burden over the loan tenure.
By following these strategies, you can effectively manage the impact of fluctuating interest rates and ensure better control over your financial commitments.
Choosing The Right Lender
Finding a lender that understands your unique business needs is important. Look for one that offers Business Loans tailored to support your aspirations with competitive interest rates and transparent processing.
A lending institution like L&T Finance ensures you can quickly access funds after successful verification. With minimal Documentation and fast approvals, you can focus on what matters most: running your business. When you’re ready to take the next step, you can apply for a Business Loan online through their website or app for a seamless experience.
Conclusion
The interest rate on your Business Loan is more than just a percentage; it is a decisive factor in your company’s operational efficiency and growth potential. By maintaining a healthy financial profile and choosing the right lender, you can ensure that the cost of capital works in your favour.
Make better borrowing decisions to keep your cash flow healthy and your growth trajectory upward.
