MAM
Ab Inbev forays into the non-alcohol beer segment in india
MUMBAI: World’s leading brewer, Anheuser-Busch InBev (AB InBev) today announced its foray in the Non-Alcohol beer segment here in India with the launch of its first non-alcohol beer, Budweiser 0.0. Brewed with the authentic character of its signature lager, Budweiser 0.0 is a high quality ‘anyone anywhere’ beverage that aims to foster inclusivity by catering to people who do not consume alcohol, opening up opportunities for them to discover the refreshing and crisp taste of the iconic Budweiser recipe. This introduction is in line with AB InBev’s Global Smart Drinking Goals to ensure that low and no-alcohol beer make up at least 20% of our global beer volume by 2025 and empower consumers through choice to enjoy beer freely and responsibly.
The new variant is brewed using the iconic Budweiser recipe, with barley malt, choice hops, yeast, pure filtered water and the distinctive beechwood aging process; during the final stage of which the alcohol is removed through a special process to retain the taste that’s true to the standards of Budweiser.
Commenting on the launch, Ben Verhaert, President – South Asia, AB InBev, said, “Budweiser is one of the fastest growing brands in the country and we are thrilled to add Budweiser 0.0 to our existing portfolio of brands here in India. While the market for non-alcohol beers is still nascent in India, as a leading brewer we see a great opportunity to grow this segment. The launch is in line with our Global Smart Drinking Goals to ensure that low and no alcohol beer make up at least 20% of our global beer volume by 2025. Beer is a drink of moderation and our objective is to offer our consumers various choices to enjoy beer freely and responsibly.”
Budweiser 0.0 will be available across modern retail channels and leading departmental stores in the top urban centers of the country – Mumbai, Delhi, Bangalore, Pune, Chennai, Hyderabad, Pune, Kolkata as well as the prohibition state of Gujarat.
Commenting on this, Kartikeya Sharma, Vice President Marketing – South Asia, AB InBev opined, “We are deeply committed to making our patrons feel as included as possible by offering them avenues to enjoy the signature taste of the iconic Budweiser freely and responsibly. We are mindful of the growing demand for conscious choices and Budweiser 0.0, brewed with quality ingredients like all our beers globally, offers a great alternative. We are bullish on the future of this industry and look forward to witness what is in store for us.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
