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Aayush Wellness launches Brain Fuel to combat cognitive decline
NEW DELHI: Aayush Wellness Ltd has expanded its nutraceutical portfolio with the launch of Brain Fuel Capsules, a new product designed to enhance cognitive function, memory, and mental clarity. This move addresses a growing concern: the silent epidemic of cognitive strain affecting millions, including students, professionals, and the elderly, often before the age of 40.
The company highlights factors like digital dependency, poor sleep, multitasking, nutritional imbalances, and chronic stress as major contributors to declining mental acuity. Global health estimates suggest over one in four adults exhibit signs of cognitive strain prematurely.
Brain Fuel Capsules feature a synergistic blend of traditional herbs: brahmi (Bacopa Monnieri) for memory and learning; ashwagandha (Withania Somnifera) to reduce stress and improve concentration; ginkgo biloba for brain circulation and alertness; turmeric extract (Curcuma Longa – curcumin) for antioxidant benefits; and gotu kola (Centella Asiatica) to revitalise the nervous system and boost mental clarity.
Aayush Wellness managing director Naveena Kumar stated, ” We believe that true wellness starts from within, and brain health is central to overall well-being. With the launch of Brain Fuel capsules, we are offering a time-tested solution to one of the most pressing challenges of our generation — cognitive fatigue driven by modern lifestyles. This herbal formulation supports long-term mental clarity without the side effects of synthetic alternatives.”
Following the successful introductions of Sleep Gummies and Beauty Gummies, this launch aligns with Aayush Wellness’s strategy to capitalise on India’s burgeoning $18bn nutraceutical industry, which is expanding at a compound annual growth rate (CAGR) of over 15 per cent. The brain health segment, particularly herbal and natural solutions, is projected to be among the fastest-growing verticals, with a CAGR of 14.78 per cent, fuelled by increased mental health awareness, academic and work-related stress, and an ageing population.
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Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
