Brands
Aarize Group ropes in Tiger Shroff as brand ambassador
Mumbai: Aarize Group takes pride in introducing the popular and versatile actor Bollywood actor Tiger Shroff as their official brand ambassador, a move that blends Aarize’s innovation with Tiger’s dynamism, creating a potent force ready to propel the brand to unprecedented heights.
With many blockbuster hits like War, Student of the Year 2, Heropanti, Baaghi, Tiger Shroff’s impeccable energy and acting prowess mirrors the crafted ethos of Aarize Group, making him the perfect envoy to embody the brand’s values. Aarize Group believes Tiger Shroff’s charisma and authenticity will strike a chord with the audience, fostering trust and a deeper connection with the brand. Also, his determination and vitality to consistently enhance and excel resonate seamlessly with the ethos of the Aarize brand.
In his ambassadorial role, Tiger Shroff becomes the face of Aarize Group’s commitment to crafting realty and representing a discerning lifestyle. His influence will extend across diverse media platforms, events, and collaborations, reinforcing Aarize Group’s market presence.
“We are thrilled to welcome Tiger Shroff to the Aarize family. His passion, energy, authenticity, and wide-reaching influence align perfectly with our brand values of Aarize which firmly believes in crafting ultra luxury realty in every segment. We believe that his involvement will further strengthen our connection with our audience and drive the continued success of Aarize Group,” said Aarize Group founder & MD Aman Sharma.
Tiger Shroff expressed his excitement about the partnership, stating, “I am honored to be part of the Aarize Group family. Their commitment to the delivery in the real estate sector aligns seamlessly with my values, and I am eager to contribute to the brand’s growth and success.”
This collaboration signifies Aarize Group’s dedication to innovation, excellence, and creating meaningful connections with its audience. The partnership with Tiger Shroff marks a significant chapter in Aarize Group’s journey, setting the stage for exciting developments and shared successes.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
