MAM
AAP a big draw for media professionals
MUMBAI: As a fledgling party which emerged from the larger ‘India against Corruption’ movement, the Aam Aadmi Party (AAP) had already captured a nation’s imagination.
But when it made a splash at the Delhi Assembly Elections, going on to form the government in the national capital, it made seasoned politicians sit up and take notice as well.
And just in case you thought there was no public relations mechanism behind the phenomenal success of AAP, you couldn’t be more wrong. The party has been a magnet for media professionals ever since its inception with many known names coming forward to support it and in some cases, even going on to join politics.
For instance, the media campaign for the Jan Lokpal Bill was the brain child of former media professional Shaizia Ilmi. Manish Sisodia, who played a key role in the foundation of the anti corruption bill and went to jail with activist Anna Hazare is a former journalist who worked with Zee News and All India Radio. Ditto for Rajan Prakash, who worked as a journalist in TV, print and radio for more than a decade apart from helping write the scripts of over 12 documentaries as well as radio programmes before finding his political calling. At 26, former journalist Rakhi Birla, who won Delhi’s Mangol Puri constituency, is the only woman in Arvind Kejriwal’s cabinet and the youngest one at that. The much talked about addition to AAP has been that of Ashutosh, former IBN7 managing editor who left a high-profile job to join the party.
So what is it about AAP that is encouraging the media fraternity to enter the political circus?
“It’s their honesty which I support,” says Leo Burnett NCD K V Sridhar (Pops) who tweeted and facebooked his support to AAP and joined it through its massive ‘Mai bhi Aam Admi’ campaign that lets anyone be a part of the ‘change’. “Until and unless they make mistakes or become like the others, they have my support,” he adds.
Former COO of Star Network now turned media entrepreneur Sameer Nair, who joined AAP last year, believes any professional with the right principles would support the party. “We all want corporate governance, financial stability, anti corruption amongst all the correct ingredients to run the country in a better way,” he says, pointing out that the Right to Recall is a basic right as one shouldn’t take his/her seat lightly once elected for five years by the junta. “Every day, media professionals walk into the AAP office to support it or help in whatever way they can. We need such enthusiasm from people,” Nair says, stressing that the party needs the expertise of professionals from all walks of life to work together and create a better nation.
Political analyst Dr Suhas Palshikar feels AAP is a refreshing change from the rest. “There are many who want to see a change in the country and the new party brings with it new ideas. It has provided people, especially the middle class, a platform to be part of a change and voice their opinion,” he says.
Writer-entrepreneur-youth expert Rashmi Bansal, who met Kejriwal in 2009 and featured him in her 2011 book ‘I have a Dream’ feels that media professionals have a close-up view of such issues which is why they get more drawn to it. “Media professionals know what goes on behind the scenes and they see AAP as a different entity which will not only hear them but also give them a voice and a platform to make the change they want to see,” she says.
And the list of supporters keeps growing… Late Jaspal Bhatti’s wife Savita Bhatti, Mallika Sarabhai, Tejaswini Kolhapure, Aamir Khan and Salman Khan all believe the party can bring about a change…
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
