Ad Campaigns
Aamir Khan gives schools a class on inclusion and emotional safety
MUMBAI: “Real learning only happens when a child feels safe emotionally and mentally.” That was Aamir Khan, not in a film, but in real life, as he joined educationist Ganesh Kohli for a deeply personal and urgent conversation on mental health and inclusion in schools. In a session titled “Education and Counselling for Inclusion”, streamed live to educators and students around the globe, Khan opened up about his upcoming film Sitaare Zameen Par, his own family’s experiences with neurodiversity, and the often overlooked need for emotional scaffolding in academic spaces.
Organised by the IC3 Movement, the session wasn’t just talk, it mirrored a broader call for change. India, where over 13,000 students die by suicide annually, faces a staggering crisis. IC3’s report, Student Suicides: An Epidemic Sweeping India, reveals that this rate is doubling faster than general suicide rates, demanding not just awareness, but action.
Khan, known for Taare Zameen Par and 3 Idiots, didn’t hold back. “We speak of excellence,” he said, “but we forget, it’s impossible without emotional safety.” His words resonated against findings from IC3’s 2024 Annual Student Quest Report, which surveyed students and counsellors across 56 countries. 81 per cent of students and 83 per cent of counsellors said that connecting personal values like passion and purpose with career choices improves mental well-being and clarity.
IC3 Founder Ganesh Kohli stressed that inclusion must go beyond good intentions. “It requires transforming mindsets, policies, and day-to-day interactions,” he said. “Inclusion is about ensuring every student belongs.”
The session spotlighted some urgent themes: stigma around mental health, the shortage of trained school counsellors, and the need for emotionally intelligent educators. “Teachers should be the highest paid professionals in any society,” said Khan, reiterating how one bad teacher can damage generations, and one good one can change lives.
This dialogue sets the tone for the upcoming 2025 Annual IC3 Conference & Expo (August 20–21, Jio World Convention Centre, Mumbai), themed “Counseling as a Culture”. It will bring together educators and policymakers from 95 plus countries, and focus on weaving career and college counselling into the fabric of every school where well-being matters just as much as test scores.
As anxiety, burnout, and academic pressure hit alarming levels, conversations like these are no longer optional. They’re a syllabus in themselves. And in Aamir Khan’s words, perhaps it’s time schools stop chasing marks, and start listening to what truly makes a child thrive.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
