MAM
AAAI launches online copywriting course for students
MUMBAI: Advertising Agencies Association India (AAAI) has launched an online specialised course in Advertising Copywriting.
In keeping with the objectives of AAAI, the course is aimed at identifying, nurturing, and providing high quality creative talent to member agencies.
The duration of the online course is three months. It can be accessed by students anywhere, anytime, as long as they have internet connectivity. The curriculum covers everything a copywriter would need to know and work on in an agency from understanding the brief, to generating ideas, writing headlines, body copy, slogans or taglines, writing scripts for TV and radio, developing campaigns for digital media, etc.
The course has been developed by Omnivore Academy and consists of 18 modules and 20 exercises. There will around three hours of course work every week during the three month program.
AAAI president Dr M G Parameswaran said, “At AAAI training and development is a key part of our agenda and we are rolling out a series of initiatives under the banner ‘AAAI PROWESS’. The online copywriting course with knowledge partner Omnivore Academy is the first under this new banner. Since the course is run under the aegis of AAAI, we have powerful resources at work here the panel of advisors comprise highly respected people from the advertising industry. We are delighted to have Omnivore Academy as our Knowledge Partners as they bring on substantive and enriched learning into their unique curriculum.”
The course will start on 1 September, 2015, with the first batch of 30 students. Information about the course, including how to enroll, eligibility, fees etc., is available on the website www.omnivoreacademy.com
“We want to give talented young people from all over the country an opportunity to excel in a creative career. So we’re offering 50 per cent scholarship to candidates who pass the AdCAT (Advertising Creative Aptitude Test), and successfully complete the course,” Parameswaran added.
Omnivore Academy course director and MICA visiting faculty Rajan Nair said, “We are looking forward to commencing the course soon and are confident it would develop a great pipeline of copywriting talent for the industry.”
Parameswaran said, “We want the course to be a complete ‘incubation’ process from finding talented young people, to nurturing them, and finally giving them hands-on, practical experience. So we’re also endeavoring to offer a two month internship with member agencies. And if a student proves to be good, the agency may offer a job, too!”
Summer comes with intense sun exposure, sweat, and excess oil. The result is tanning, dullness, and uneven skin tone. Your skin may continue to appear tired if your routine stays the same. Therefore, a detan face wash is essential.
It can remove tan, cleanse thoroughly, and restore your natural glow when paired with a tan removal face mask, without over-drying your skin. Understanding how it works and why it matters will help you use it to get the desired results.
What Is a Detan Face Wash?
A detan face wash is a cleanser for addressing sun tan, pigmentation, and buildup caused by UV exposure and pollution.
It works on the following aspects.
- Surface cleansing by removing dirt, oil, and sweat.
- Mild exfoliation to remove dead skin cells.
How it works?
Function What it does? Exfoliation Removes dead, pigmented cells Brightening Reduces melanin buildup Cleansing Clears sweat, oil, and pollution Skin renewal Promotes fresher, even-toned skin
Why Your Skin Needs Extra Care in Summer
Summer conditions in India mean heat, humidity, and UV exposure. They can directly affect your skin barrier.
Common summer skin issues
- UV rays lead to more melanin, which results in tanning and pigmentation
- Sweat and oil clog pores, leading to acne and blackheads
- Dust and pollution make your skin dull and uneven
What happens without proper cleansing?
- Tan layers build up
- Skin looks darker and patchier
- Breakouts become frequent
Using a face wash for summer that removes tan can prevent this cycle.
Top Detan Face Wash Benefits for Skin in Summers
- Removes Tan and Brightens Skin
Detan cleansers contain exfoliating ingredients that fade pigmentation caused by the sun.
Result
- More even skin tone
- Visible brightness over time
This is the right way if you are searching for how to remove sun tan from face at home.
- Deep Cleansing Action
Sweat and oil trap dirt inside pores. A de tan face wash benefits in clearing this buildup.
Benefits
- Reduces clogged pores
- Prevents acne and blackheads
- Keeps skin breathable
- Controls Excess Oil
A de tan face wash for oily skin controls sebum without stripping moisture.
Ideal for
- Oily skin
- Combination skin
- Humid conditions
- Refreshes and Revitalises Skin
The skin feels heated and fatigued after sun exposure. Detan cleansers include soothing ingredients.
Effects
- Cooling sensation
- Reduced irritation
- Instant freshness
- Cleanses Without Drying
A good formula balances cleansing with hydration.
For example, the Detan face wash by Foxtale uses:
- Papaya enzymes for gentle exfoliation
- Vitamin C for brightening and antioxidant protection
Its sulphate-free formula removes tan and buildup, but also hydrates the skin. It is suitable for daily use in dry heat.
Key Ingredients to Look For in Detan Face Wash for Summers
Choosing the right ingredients determines whether your cleanser will work or not.
Ingredient guide
Ingredient Function Vitamin C Brightens, reduces pigmentation Papaya Enzymes Enzymatic exfoliation removes tan Aloe Vera Soothes sun-exposed skin Lemon Extract Mild astringent, helps cleanse Activated Charcoal Detoxifies, controls oil
These ingredients make a formula work in de tan face wash for men and women with outdoor-heavy routines.
How to Use Detan Face Wash Effectively
Consistency and technique matter as much as the product.
- Splash your face with lukewarm water.
- Take a small amount of the cleanser.
- Massage gently for 30–40 seconds.
- Focus on tanned areas (forehead, nose, cheeks).
- Rinse thoroughly and pat dry.
- Follow with moisturiser and sunscreen.
Frequency
- Twice daily (morning and night).
Use the cleanser with a weekly Tan removal face mask to get faster detanning results.
Who Should Use a Detan Face Wash?
A detan face wash is suitable if you:
- Spend long hours outdoors
- Notice tanning or uneven skin tone
- Have oily or combination skin in summer
- Want a brighter, fresher look without harsh treatments
It works equally well as a de tan face wash for men dealing with sun exposure and oiliness.
Final Thoughts
A detan face wash is an upgrade to your summer routine with a specific purpose. It removes tan, controls oil, and maintains clarity in conditions that naturally damage your skin.
Tanning fades slowly with the right ingredients and regular use. Your skin will appear clearer and more even. Results take time, so let your skin recover from sun damage by being consistent with your routine.
