MAM
A tale of a storyteller…
MUMBAI: At 34, Hetal Adesara has seen it all… Rather, that’s what she would have us believe through her maiden book, ‘Matrimonial Mocktales.’
From a traditional Gujarati family in Jamshdepur, Hetal, left the small town in East India to get away from being hurled into another traditional Gujarati family through the instituition of arranged marriage. She saw many a “suitable boy” and was seen by many of them as and when her parents referred them to her even as she moved to Mumbai.
‘Matrimonial Mocktales’ is Hetal’s take on a few of these meetings. She does mention though that the instances are dramatized for a better reading experience.
After escaping from Tatanagar, Hetal cut her teeth in journalism in indiantelevision.com by starting and editing The Team Players section which profiled young executives in advertising, marketing, broadcast. She then moved on to report on media, marketing and advertising developments. Her commitment to work and sharp and clear analyses left an impression on whosoever she interviewed or wrote about in the television, advertising and marketing industries between 2003-2005.
She has explored every opportunity that has come her way over the past decade. Following her stint with indiantelevision.com, she helped co-found businessofcinema.com. From writing about films, she went onto to work as an assistant producer with Vidhu Vinod Chopra on 3 Idiots. She then tried her hand at direction, assisting director Rohan Sippy on Nautanki Saala apart from working as script supervisor on the same film. More recently, she worked on the IIFA Awards at Tampa Bay as executive producer for television and digital content.
But all along Hetal nursed in her heart a deep desire to pen her own novel. Which this diploma holder in journalism from the Xavier Institute of Communications finally fulfilled last year when she wrote ‘Matrimonial Mocktales’. It took her two years to get the book published. But she finally found a publisher in OM Books International.
‘Matrimonial Mocktales’ revolves around young Rhea, who always wanted a Mills & Boon romance but in the real world, that is probably too much to ask. She is raised in a conservative Sikh family in Jalandhar where it is unthinkable for a girl to remain unmarried at 25, let alone 33. But there she is, single and independent and STILL in search of her Mr Right. At just 15, her parents get her engaged to a 23-year-old boy but that story does not pan out as per plan. Having entered the arena of love on a wrong footing, it takes the better part of her young life to find the right man before a whole lot of wrong ones come and go, even as she tries to make sense of her chaotic world.
Hetal believes many a young girl who has escaped – or is struggling to escape – from the clutches of arranged marriage will identify with Rhea the character. “Rhea is educated but because of family pressure she goes through what they ask her to do. It could be any other girl from any other small town who has dreams to achieve and be happy with the man she loves, and not the man that’s chosen for her,” she says. “That should resonnate with today’s women.”
Quite a few eyebrows were raised, even among Hetal’s friends, at her move to quit working and take time off to write her novel. But, resolute young woman that she is, she did not let any of their reservations hold her back.
“As a kid, I loved scribbling poems and dreamt of becoming a writer. God has been kind to me and I am sure there is a lot more in store for me,” says she.
Indeed, Hetal is already working on the sequel to ‘Matrimonial Mocktales’. “I want to continue to write stories because I think it is an enriching experience,” she adds.
What would she advise young, budding writers out there? “There is a huge market out there which is unexplored in the publishing industry in India. Get the right inspiration and get to penning it down right,” she says.
We at indiantelevision.com wish our former employee and colleague good luck and recommend readers to and pick up a copy of her book for a good weekend read! It will be money well spent!
MAM
Kenneth Roman, former Ogilvy CEO and ad industry veteran, passes away at 95
Longtime Ogilvy & Mather leader and David Ogilvy biographer leaves lasting legacy
NEW YORK: Kenneth Roman, the former chairman and chief executive of Ogilvy & Mather and a defining figure of Madison Avenue’s golden era, has passed away at the age of 95. He died on 22 April 2026 at his home in Manhattan.
Roman spent more than two decades at Ogilvy, joining in 1963 as an account executive and steadily rising through the ranks to lead the agency as chairman and CEO from 1985 to 1989. His tenure coincided with a pivotal period in the company’s history, including its acquisition by WPP.
Beyond the boardroom, Roman was widely respected as the definitive chronicler of the agency’s founder, David Ogilvy. His biography, The King of Madison Avenue, remains one of the most authoritative accounts of modern advertising’s evolution. He also co-authored influential titles such as How to Advertise and Writing That Works, both regarded as essential reading in the industry.
In a tribute, Ogilvy described Roman as a “quietly determined” leader and a lifelong custodian of the agency’s culture. Even after retirement, he remained closely connected to the firm, contributing articles, mentoring talent and serving as a trusted voice on its history and values.
Colleagues remember him not just for his leadership, but for his generosity and commitment to the craft of writing and storytelling. His presence at industry events and continued engagement with the Ogilvy community reflected a career that never quite slowed down.
Roman’s passing marks the end of an era for the original Madison Avenue generation. He leaves behind a legacy shaped by leadership, authorship and an enduring belief in the power of ideas and people.
