Ad Campaigns
14th Laadli Media Awards honours 14 South Asia and 42 national gender sensitivity winners
Mumbai: The Laadli Media & Advertising Awards for gender sensitivity 2024 will recognize 42 stellar contributions in the media, literature, cinema and advertising space across India and 14 journalists from seven South Asian nations on 9 October 2024. The event will happen at the Tata Theatre, NCPA, Mumbai, from 6 pm onwards.
The Laadli Media and Advertising Awards for gender sensitivity celebrate the media’s role in shaping perceptions towards gender, aiming for a fairer society. Apart from India, the fourth edition of the South Asia Awards covers Pakistan, Afghanistan, Sri Lanka, Nepal, Bhutan, Bangladesh and Maldives.
These awards are an initiative of Population First, a Mumbai-based social impact organization that has been working for over two decades to promote gender sensitivity in media nationwide. Following a successful collaboration over the past several years, the initiative is once again being supported by UNFPA. Our collaborating partners for this edition are South Asian Women in Media (SAWM). We are also joined by NCPA, Madison Outdoor Media, Manifest and Social Samosa as our cause partners.
UNFPA executive director Dr Natalia Kanem and renowned actor Ratna Pathak Shah will chair the evening.
UNFPA India’s representative Andrea Wojnar, reflected on the significance of the Laadli Awards, stating, “Laadli, a form of endearment, is now a name that has grown to be recognised as a touchstone for gender sensitivity in media. Laadli has made media and communication professionals retell their stories from a gender perspective and enabled them to challenge discriminatory norms and stereotypes in their work.”
The ex-CEO and current trustee of Population First, Dr A.L. Sharada shared, “These awards are an acknowledgement of the dedication and passion shown by the journalists and content creators in literature, advertising, films, and OTT platforms awarded at the (SALMAAGS). We hope that such influential, ethical and sensitive journalism will continue in the face of the current landscape driven by outside influence.”
Current director Yogesh Pawar said, ” In my 30-year journalism stint I’ve seen a lot of exceptional work but what these awards aim to recognize and celebrate stands out. I feel proud to belong to a fraternity which includes the 10 exceptional awardees nationwide and the 14 South Asian journalists.”
The esteemed Laadli of the Century Award will be presented to Dr Armaity Desai and the Laadli Lifetime Achievement Award will be presented to Bachi Karkaria. Hetall Dedhhia will receive the Laadli Woman Behind the Screen Award, while Advocate Vrinda Grover will be honoured with the Laadli Gender Champion Award.
The event will also confer special Laadli awards to mark UNFPA completing 50 years in India. These awardees include Dr Harjant Gill for Gender and Masculinity, Nidhi Jamwal for Gender & Climate Solutions, Sheilu Sreenivasan for Gender & Ageing, Paromita Vohra for Gender & Youth Power Unleashed, Anita Gurumurthy for Gender & Technology, and Bishakha Datta for Bodily Autonomy.
This year’s Film Awards for Gender Sensitivity will celebrate Kaathal – The Core, Laapataa Ladies, and All We Imagine as Light. The web series Taali will also be recognised for its gender-sensitive narrative.
The event will also feature a special performance of Sufi Kalaam | Songs of women by Radhika Sood Nayak, Neil Mukherjee, and Vinayak Netke, adding a captivating musical dimension.
The event promises to be a celebration of those who champion gender equality and drive meaningful change.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
