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Population First launches Awards for Gender Sensitivity; signs MoU with Colors

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MUMBAI: Population First, the communication and advocacy initiative working towards gender sensitivity, today launched the 8th edition of the Laadli Media and Advertising Awards for Gender Sensitivity (LMAAGS) 2015-16 in partnership with Colors These awards recognize and celebrate the efforts of the media and advertising community to promote gender sensitivity in India.

The MoU signed with Colors as the exclusive Cause Partners is in keeping with the channel’s vision to highlight a woman’s strength and gumption in the society-at-large. The last date for receiving entries is 15th December 2016, and the awards will be announced soon thereafter.

Colors CEO Raj Nayak said, “Gender equality and empowerment are tangible issues faced by the Indian population today. As we steadily move towards adopting Western cultural themes, there is a section of the media and advertising industry that is working diligently towards rehabilitation of various strata in our society.”

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According to Population First director Dr. A. L.Sharada, “From a mere 100 entries in 2007 to more than 1500 entries in 2015, Laadli Media Awards have come a long way in acknowledging the media’s contribution in women empowerment and gender issues. The increasing volume of discussion in public domain on gender issues is an indication that we are witnessing the beginnings of change.”

The Laadli Media and Advertising Awards for Gender Sensitivity have been instituted to acknowledge, highlight and celebrate the commendable efforts undertaken by Print and Electronic media (TV, Radio and Web) and Advertising Agencies, to promote gender sensitivity as an integral part of their work.

Criteria for Eligibility:

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An entry to the Laadli Media and Advertising Awards for Gender Sensitivity should emphasize or highlight one or more of the following:

• Analyze policies, programs and laws from a gender perspective

• Highlight influence of gender perceptions on the functioning of police, judiciary, administrators and other service providers in the implementation of laws and programs

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• Challenge gender stereo-types by focusing on men and women who are redefining their gender equations e.g. changing work participation patterns of men and women, changing work distribution at home between men and women, etc.

• Analyze the social, religious and economic factors that promote gender inequality and gender violence

• Report on current events from a gender perspective e.g.: disasters, communal riots, elections, sports events, etc.

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• Create awareness about pre-birth sex selection and other acts of gender discrimination and violence

• Interpret research and other reports/documents from a gender perspective e.g. census, economic survey, budgets etc.

• Voice the experiences of survivors of gender violence

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Entries Are Invited from:

1) Advertising: Single Advertisements and Campaigns for Print/ TV /Radio /OOH/ Digital/ Direct Mail under the categories of Services, Products and Public Services
Categories:

Single Advertisements and Campaigns (Though entries are invited at Regional level the Awards are given at National level)

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2) Print Media:From journalists writing for Newspapers and Periodicals in the individual category and Media Houses undertaking media campaigns on gender issues in the group category
Categories:

• Journalism – Print– News Reports, Features, Investigative Stories, Editorials, Op-Eds, Columns and Campaigns

• Journalism – Electronic– News Reports, Features, Investigative Reporting, Documentaries, Topical or Issue Based Programs and Campaigns

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3) Electronic Media:

TV and Radio: From TV Channels and Radio Stations (including Community and University Radio, Radio Plays, etc.)

Web: E-Magazines, Blogs, Features, Social Media Campaigns

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Entry Requirements:

• All entries should have been published/ displayed/ broadcast or telecast between July 1, 2015 to June 30, 2016

• All entries (except from freelancers and from those applying under the web category) must include a declaration from the Editor/ Direct Supervisor or commissioning organization

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• Multiple entries in more than one category are allowed

• All entries to be sent on laadlimediaawards@gmail.com

Languages and States:

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Northern Region: English, Hindi, Urdu & Punjabi (Chandigarh, Chhattisgarh, Delhi, Haryana, Himachal Pradesh, Jammu & Kashmir, Madhya Pradesh, Punjab, Uttar Pradesh and Uttarakhand)

Southern Region: English, Hindi, Urdu, Tamil, Telugu, Kannada and Malayalam (Andaman & Nicobar, Andhra Pradesh, Karnataka, Kerala, Lakshadweep, Puducherry, Tamil Nadu and Telangana)

Eastern Region: English, Hindi, Urdu, Bengali, Assamese and Oriya (Arunachal Pradesh, Assam,Bihar, Jharkhand, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Sikkim, Tripura and West Bengal)

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Western Region: English, Hindi, Urdu, Gujarati and Marathi. (Daman and Diu, Goa, Gujarat, Maharashtra and Rajasthan)

The winners will be chosen by a jury comprising of eminent personalities both from the media and social sector. All the entries should be original and comply with copyright requirements and have been published/ displayed/ broadcast or telecast between July 1, 2015 to June 30, 2016. The last date for receipt of entries is 15thDecember 2016.

The Laadli Media Awards were instituted in March 2007 as a Mumbai centric event and were subsequently taken to the National level with the support of the UNFPA.

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Laadli,a term of endearment meaning ‘cherished daughter’ in Hindi, is a campaign by Population First, a Mumbai-based NGO is a communications and advocacy initiative for a balanced, planned and stable population. Laadli is a comprehensive communication campaign aiming to promote a positive image of women and girls in society by changing the stereotypical mindsets that undervalue women. Laadli Campaign works with communities, colleges and media towards breaking gender barriers and bringing about gender equality in society. Laadli media advocacy includes a number of activities viz., Media fellowships, gender sensitization workshops for working and student journalists, interactive sessions with Creative Directors of TV Channels, Ad analysis with advertising professionals.

For detailed Guidelines and Entry Form please log on to www.populationfirst.org

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MAM

How to Buy Family Medical Insurance Online in India: A Step-By-Step Guide

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Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.

In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.

Step 1: Assess Your Family’s Healthcare Needs

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Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.

Step 2: Visit the Insurance Company’s Official Website

After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.

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This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.

Step 3: Compare Available Family Health Insurance Plans

A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.

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Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.

Step 4: Choose the Right Policy and Start the Online Purchase

Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.

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Step 5: Calculate the Premium Using an Online Calculator

Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.

Step 6: Fill in Personal and Medical Details

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When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.

Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.

Step 7: Make Payment Through the Secure Payment Gateway

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After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.

After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.

Step 8: Download and Keep Your Policy Document Safely

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Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.

Conclusion

Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.

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