connected TV


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Stage is set for 'OTT Advertising and Connected TV Summit'

The streaming platforms have taken the world by storm, opening up vast avenues for advertisers and brands to connect with viewers through digital means. The business is now no longer limited to traditional media channels but has expanded to the vast universe of OTT platforms.

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Over 66% of CTV users subscribe to more than one OTT app says new report

India is undergoing digital transformation and consumers are steadily moving away from traditional linear TV to Connected TV and OTTs – a change that presents an untapped advertising opportunity for brands and advertisers.

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CTV behind the growing dissatisfaction with Nielsen’s audience measurement system

Nielsen is in the eye of the storm once again following the suspension of accreditation for National and Local TV Ratings service in the US by the Media Ratings Council, effective mid-September.

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Connected TV viewership growth: OTT users going beyond six-inch smartphones

KOLKATA: Indian viewers consume content only on smartphones – the market has matured enough to move on from this notion. With more and more premium content offered by leading streaming services, consumers don’t want to limit their viewing experience to six-inche screens anymore.

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Netflix India's Abhishek Nag on streaming challenges, connected TVs and local stories

Internet network speed hasn’t kept pace with the growth of internet adopters in India. Hence, streaming giant Netflix, which sees the potential of its next 100 million subscribers from this country, is heavily investing in compression technology to provide good viewing experience of high quality...

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