Anish Sawant joins Omnicom Media as group head for digital

MUMBAI: Omnicom Media has strengthened its digital leadership with the appointment of Anish Sawant as group head, digital, as the network sharpens its focus on data-led media and performance-driven strategy.

Based in Mumbai, Sawant moves to Omnicom Media with experience spanning media planning, strategy and digital execution across both traditional and new-age platforms. Prior to this role, he held senior positions at Essencemediacom and Madison World, where he worked across integrated campaigns, audience strategy and digital transformation mandates.

In his new role, Sawant will be responsible for driving Omnicom Media’s digital strategy, overseeing planning and execution across channels such as display, social media and programmatic advertising, while aligning data insights with creative outcomes.

A specialist in performance and brand-led marketing, he has built expertise in optimising media spends, identifying high-value audience segments and delivering cross-channel strategies aimed at maximising return on investment. His work spans digital advertising, search, social, email marketing and integrated campaign planning.

Announcing the move in a LinkedIn post, Sawant said he was looking forward to building impactful strategies and driving growth in what he described as an “ever-evolving digital landscape”.